Traffic specialized in franchises
Our platform lets each franchisee advertise directly on Google and Meta Ads in a few clicks. Geo-targeted ads limited to the franchisee's area.
GROW YOUR NETWORK WITH QUALIFIED TRAFFIC
Google & Meta Partner
A complete advertising solution for franchises
Your franchisees running Google and Meta Ads in just a few clicks
Google & Meta Partner
Brands growing with Marktech
HOW IT WORKS
How Marktech runs paid media across your network
Our platform gives the franchisee autonomy to advertise locally and keeps the franchisor in control of the brand, with visibility of campaign spend and results
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CAMPAIGN
Campaign approved by the network
The franchisor sets creatives, copy and brand rules. Anything off standard never goes live
Illustrative platform screen: the local campaign of the network is live, with the creative approved by the franchisor
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UNIT
Every unit with its own campaign
The franchisee picks the campaign, the radius and the budget. Three clicks and the ads go live on Google and Meta
Illustrative platform screen: the Savassi unit, in Belo Horizonte, advertising within a 3 km radius on a R$ 1,500 monthly budget, on Google and Meta
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SALES OR LEADS
Sales and leads at the unit's door
Contacts and sales arrive with source and value for the unit. Views tailored to franchisees and franchisors
Illustrative platform screen: sales of R$ 1,290 and R$ 740 and a lead arriving now, each one with its source unit
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REVENUE
Detailed data per unit
The franchisor follows spend, sales and revenue for each unit and for the whole network in one consolidated dashboard
Illustrative platform screen: the network's revenue for the month at R$ 425k, 38% above the previous month, with the chart of the last weeks
Autonomy for the franchisee
Advertises in their own area, with their own budget, without waiting on head office
Control for the network
Brand protected, spend visible and results consolidated across every unit
Our solution for franchisors
A unified view for the franchisor
The franchisor and its consultants keep control of the media running and a complete view of results for each franchisee.
A platform tailored to your franchisee
Your franchisee will be able to invest in paid traffic in a few clicks, and follow campaign results right in the platform.
Complete marketing reports
A full view of results, with detail by ad, franchise and campaign. Metrics and views customized for your business.
Control over the network's ads
Our platform gives you control over which ads franchisees may run. They advertise strictly within the brand guidelines.
A team specialized in franchises
Marktech has a certified team specialized in managing ads for franchises, applying every best practice and market update.
Measurement, tracking and analytics
We take part in all planning, implementation and monitoring of tracking. We guarantee complete measurement of every event on your site or app.
Testimonials
The people who work with us recommend us
“We have worked with Marktech for 4 years and the real differentiator is the partnership. They always move quickly to meet new challenges and changes. On top of that, they have a highly qualified team that, with an analytical mindset, helps us steer our strategies.”
Lilian Vasconcelos
Marketing Coordinator
“At Marktech, data expertise and a focus on results come together. Their proactive team, precise reports, command of paid media and their platform drive new business for Trinks, delivering the return we need. They make a difference!”
Fernando Bichara
CTO at Trinks
“Marktech shows exemplary proactivity and analytical capability. Even under tight deadlines and dealing with complex problems, they consistently deliver strong results on the advertising platforms they run with us.”
Sandra Garena
Marketing Manager
FULL VISIBILITY INTO YOUR RESULTS
A complete platform for media management
Beyond guaranteeing the performance of your media, we value transparency: our clients follow everything through our own platform.
R$ 280million+
Managed by Marktech
6,000+
Companies served worldwide
20countries
Served by Marktech
10+
Bots and AI models working on the accounts
AI FOR NETWORK ADS
Artificial intelligence that knows every unit in the network
The franchisor has AI on the platform to read the results of the whole network and of each unit, whether that is a lead, a sale or whatever the network sets as its goal.
AI agent
MarcIA, Marktech's paid media analyst
The franchisor asks the way they would ask someone on the team, and MarcIA looks up the numbers of every unit in Google Ads, Meta Ads and the network's data sources, such as CRM conversions, before answering. The answer comes with a chart and a table and, if you ask for it, turns into a spreadsheet, a PDF or a deck for the meeting with franchisees.
- Unit comparisons built on each account's real data
- Goals per unit and recommendations in the same conversation
- Cost per result and spend for each unit, from lead to sale
- Reports in Excel, PDF and slides for the whole network or a single unit
Illustrative MarcIA screen for networks. The franchisor asks which units fell short of goal in September, MarcIA checks the report by unit and the network goals and answers that four units fell short, with Downtown furthest behind at 62% of goal, showing the chart of results against goal by unit and the files in Excel, PDF and slides.
Results by unit
Cost per result for every unit, side by side
MarcIA crosses spend with each unit's results, whether leads or sales, and shows who converts most cheaply, who sits above the network average and where the same budget goes further.
Illustrative results by unit screen. The network's average cost per result in September is $18. Westside has the lowest, $12, followed by Uptown at $16, while Riverside at $21 and Downtown at $27 sit above the average, and the note is that Westside goes further with the same budget.
From ad to sale
Every unit's results, all the way to the sale
With CRM conversions, MarcIA follows results to the end and shows what each sale cost in each unit, so the network judges media by what it sells and not just by the click.
Illustrative network funnel screen for September. There were 24,600 clicks, 2,140 leads and 214 sales, at a cost of $180 per sale, meaning one in ten leads became a sale.
MCP integration
Your network's data in Claude and ChatGPT
MarkCP is Marktech's MCP server. It takes the campaign data of every unit to Claude, ChatGPT and other AI assistants, with read-only access restricted to your network.
Illustrative MarkCP diagram. Google Ads data, Meta Ads data, CRM data and unit data go through Marktech's MCP server and reach Claude, ChatGPT and MarcIA, with read-only access.
about us
Support beyond traffic
We work differently from other traditional performance companies: we combine media management with Marktech's own technology stack, which amplifies everything we do in your campaigns. Our team is extensively trained for the challenges of the advertising market.
With Marktech, your network gets:
- Results for every franchisee's campaigns
- Decisions grounded in data
- Depth in analysis and reporting
- Professionalism in media operations
Frequently asked questions about the franchise solution
How does the Marktech advertising platform for franchises work?
The franchisor defines which campaigns and creatives can run, and each franchisee activates their Google and Meta Ads in a few clicks. Ads are geotargeted only to that franchisee's territory.
Do franchisees need to understand digital marketing to advertise?
No. The platform is designed so franchisees can invest in a few clicks, choosing from options approved by the brand. Campaign management and optimization stay with Marktech's certified team.
Does the franchisor keep control of the brand?
Yes. Franchisees can only run ads within the brand guidelines, using the assets and campaigns released by the franchisor. This removes the risk of off-brand communication across the network.
How does the franchisor track results?
Through a unified view of the whole network: results per franchisee, campaign and ad, with metrics and reports customized for the business. Network consultants see which media is running and how each unit performs.
On which channels do the ads run?
On the main paid media channels, focused on Google Ads and Meta Ads (Facebook and Instagram). Marktech's team is certified on these platforms and keeps up with each channel's best practices and updates.
What does it take to get started?
Reach our team through the form on this page. We assess the network's context, set up the platform with the brand's campaigns and train the operation so franchisees can start advertising quickly.
Talk to us
Get in touch!
One of our consultants will reach out for a diagnostic conversation. Based on it, we'll propose the ideal model to help you sell more.
ABF MEMBER
Marktech is a member of the Brazilian Franchising Association
ABF has been the official body of Brazilian franchising since 1987, and Marktech joined in June 2026 as a member in the Supplier category, in the Marketing and Communication segment.
See the announcement on the ABF site