Free tools
Calculators, builders and preview tools for the day-to-day work of creating and optimizing campaigns. Free, with no sign-up and nothing to install.
Keyword Mixer
Combine up to three lists of terms and generate every variation ready for Google Ads, in broad, phrase and exact match.
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A/B Test Calculator
Plan the sample size and duration of your A/B test and check whether the result is statistically significant.
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Media Funnel Calculator
Project impressions, clicks, leads and sales from budget, CPM, CTR and conversion rates, with CPC, CPL, CAC and ROAS calculated instantly.
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UTM Builder
Build campaign URLs with clean, consistent UTM parameters: platform presets, automatic normalization and dynamic templates for Google Ads and Meta Ads.
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Meta Tags Checker
See your page the way Google displays it and check 15 on-page SEO points: title, description, Open Graph, canonical and more.
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Google Ads Preview
Type headlines and descriptions and see your search ad as it appears on Google, on desktop and mobile, before it goes live.
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Meta Ads Preview
Preview your ad in the Facebook feed, the Instagram feed and Stories before the campaign goes live.
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New tools land here from time to time.