Free tools
Simulators, calculators, builders and preview tools for the day-to-day work of creating and optimizing campaigns. Free, with no sign-up and nothing to install.
Ad Budget Allocation Simulator
Fit each channel’s return curve from your history, enter the total budget and get the split that returns the most, by the equal marginal returns rule.
Open tool
Media Plan Builder
Build the plan line by line, with budget, CPM or CPC, CTR and conversion per channel, and get the consolidated funnel, the totals and a table ready for your spreadsheet.
Open tool
Keyword Mixer
Combine up to three lists of terms and generate every variation ready for Google Ads, in broad, phrase and exact match.
Open tool
A/B Test Calculator
Plan the sample size and duration of your A/B test and check whether the result is statistically significant.
Open tool
Media Funnel Calculator
Project impressions, clicks, leads and sales from budget, CPM, CTR and conversion rates, with CPC, CPL, CAC and ROAS calculated instantly.
Open tool
UTM Builder
Build campaign URLs with clean, consistent UTM parameters: platform presets, automatic normalization and dynamic templates for Google Ads, Meta Ads and ChatGPT Ads.
Open tool
Meta Tags Checker
See your page the way Google displays it and check 15 on-page SEO points: title, description, Open Graph, canonical and more.
Open tool
Google Ads Preview
Type headlines and descriptions and see your search ad as it appears on Google, on desktop and mobile, before it goes live.
Open tool
Meta Ads Preview
Preview your ad in the Facebook feed, the Instagram feed and Stories before the campaign goes live.
Open tool
ChatGPT Ads Preview
Write the title and copy, pick the image and see your ad the way it shows up below a ChatGPT answer, on desktop and on mobile.
Open tool
New tools land here from time to time.