Eduardo Cesar
Co-founder and CTO
A computer engineer from IME (Brazil's Military Institute of Engineering) with a master's degree in optimization from PUC-Rio. He built a good part of the statistical modeling that runs behind our accounts.
About us
Google & Meta Partner
About Marktech
Marktech is a Brazilian technology and paid media management company, and a Google and Meta partner. We help companies of all sizes sell more with paid media and offer a complete advertising solution for the franchise market, along with other growth solutions tailored to each client.
Google & Meta Partner
What we do
We are a technology and media management company. Our team is certified in the major channels and manages budgets on Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Criteo, Taboola and other paid channels, always making decisions based on data.
We work differently from a traditional agency because we pair media management with technology we built ourselves, so accounts never depend only on people watching dashboards. That is what lets us serve everyone from early-stage companies to large national chains, in Portuguese, English and Spanish, with the same level of care at any account size.
The operation in numbers
Marktech in numbers
A few numbers give a sense of the scale the operation has reached since 2018.
R$ 280million+
in media managed by Marktech
6,000+
companies served worldwide
20countries
served by Marktech
10+
bots and AI models working on the accounts
Our story
Marktech started operating in 2018, founded by two engineers who saw a technology and data gap in the digital advertising market. At the time, many media decisions were still being made without much technical depth or data behind them, and our bet was to pair paid media management with technology built in-house. It has been that way since the very first accounts, with bots, automation and artificial intelligence supporting the team's work.
That interest in data eventually made its way into academia. Optimizing how media budgets are allocated became the subject of a master's research project at PUC-Rio, and the method we still use to split budgets across channels and campaigns follows the algorithm developed in that research.
In 2022 we started paying closer attention to advertising in franchise networks, a case where local media has to follow the brand's standards and running it by hand does not scale. We built a custom solution for Domino's Pizza and, given the results, decided to dedicate a good part of the company to this front. Over time, what began as a project for one brand turned into a product, and we went on to serve franchisors and franchisees in sectors such as food, education, energy, retail, beauty and services.
Today we are a marketing technology company working on both fronts, marketing and growth consulting for companies of all sizes, and a complete advertising solution for large franchisors in Brazil.
In 2026 we started publishing Franquias em Dados (in Portuguese), an observatory of Brazilian franchising built exclusively from official records and open data, such as the Federal Revenue's company registry, franchise contracts filed with the INPI, franchisors' filings with the CVM and complaints on consumidor.gov.br. Each indicator is published with its method, a dated source and the CSV file, and it is part of how we understand the networks we work with.
The platform for franchise networks
The platform for franchise networks is our main product. There, each franchisee activates brand-approved campaigns, with ads geotargeted only to their territory, on Google Ads and Meta Ads. Franchisees who have never opened an ads manager can advertise on their own in a few clicks, picking one of the released campaigns, deciding how much to invest and tracking the results right there.
Franchisors, for their part, keep control of what goes live and see each unit's ad spend and results in one place. Since our optimization bots run behind the scenes on every campaign, local budgets go further than they would under manual management.
Networks such as Domino's Pizza, Kumon, CNA and Bibi Calçados are among the brands already getting good results with the tool. Advertising across an entire network tends to be complex, with a large number of campaigns, regions and units to look after at once, which is why the platform comes with consulting support from our team. You will find the essentials of the platform on the franchise networks page, which is also where you can request a demo.
Who we are
Marktech was founded by Eduardo Cesar and Yuri Forain, who still run the company day to day.
Yuri Forain
Co-founder and CEO
An engineer trained at UFRJ and Vrije Universiteit Amsterdam who specializes in paid media. He leads media management and account service at Marktech.
Certifications, partnerships and registrations
- Google Partner, with a public listing in Google's official partner directory.
- Meta Business Partner in the Agency and AdTech tracks. Meta has taken its public partner directory offline, so there is no public listing to point to; the badge is issued inside the company's account on the platform, and the footer badges link to the program page.
- Member of ABF, the Brazilian Franchising Association, in the Supplier category, Marketing and Communication segment, announced by the association in June 2026.
- Verified company on Reclame Aqui, Brazil's main consumer reputation platform.
- MARKTECH is a registered trademark at INPI, Brazil's trademark office (process no. 931273994), in class 42, the technology services class, with the registration in force in the name of Marktech Publicidade Ltda. If INPI's new search does not load the record, the legacy search accepts anonymous lookups by process number.
- Public profile on Crunchbase, the international directory of technology companies.
- Our legal name is Marktech Publicidade Ltda, Brazilian company registry (CNPJ) 30.851.815/0001-45, operating since 2018.
- We maintain Franquias em Dados, an observatory of Brazilian franchising with indicators computed from official records, a published methodology and open data under the Creative Commons Attribution 4.0 license (in Portuguese).
Part of what we learn running these accounts is openly available here on the site. On the blog we publish benchmarks, studies and informational content about paid media, and we maintain free tools for advertisers' day-to-day work.
Where we are
Our office is at Alameda Rio Negro, 503, Sala 2005, Alphaville, Barueri, SP, 06454-000, Brazil.
To reach us, write to contato@marktech.tech or message us on WhatsApp at +55 (21) 97228-6363. We are also on LinkedIn, Instagram and Crunchbase, and our clients sign in at app.marktech.tech.