Eduardo Cesar
Co-founder and CTO
A computer engineer from IME (Brazil's Military Institute of Engineering) with a master's degree in optimization from PUC-Rio. He built a good part of the statistical modeling that runs behind our accounts.
About us
Google & Meta Partner
About Marktech
Marktech is a Brazilian technology and paid media management company, and a Google and Meta partner. We provide marketing consulting for companies of all sizes and build our own software products, including an ad platform for franchise networks.
Google & Meta Partner
What we do
We are a technology and media management company. Our team is certified in the major channels and manages budgets on Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Criteo, Taboola and other paid channels, always making decisions based on data.
We work differently from a traditional agency because we pair media management with technology we built ourselves, so accounts never depend only on people watching dashboards. That is what lets us serve everyone from early-stage companies to large national chains, in Portuguese, English and Spanish, with the same level of care at any account size.
The operation in numbers
Marktech in numbers
In the last year alone, we managed R$ 54 million in media across more than 100 ad accounts.
R$ 280million+
in media managed by Marktech
5,000+
companies served worldwide
18countries
served by Marktech
10+
bots and AI models working on the accounts
Our story
Marktech started operating in 2018, founded by two engineers who saw a technology and data gap in the digital advertising market. Many media decisions were still being made by feel, and our bet was to put software at the center of media management. From the very first accounts, our own bots, automation and artificial intelligence have assisted the team's work.
That interest eventually made its way into academia. Optimizing how media budgets are allocated became the subject of a master's research project at PUC-Rio, and the method we still use to split budgets across channels is explained in a blog article.
In 2022 we started paying closer attention to advertising in franchise networks, a case where local media has to follow the brand's standards and running it by hand does not scale. We built a custom solution for Domino's Pizza and, given the results, went on to dedicate a large part of the company to this front. That custom solution turned into a product, and today we serve franchisors and franchisees in sectors such as food, education, energy, retail, beauty and services.
Marktech now works as a marketing technology company on both fronts, marketing consulting for companies of all sizes and advertising solutions for large franchisors in Brazil.
The platform for franchise networks
The platform is our main product. There, each franchisee activates brand-approved campaigns in a few clicks, with ads geotargeted only to their territory, on Google Ads and Meta Ads. Franchisees who have never opened an ads manager can use it on their own, picking an approved campaign, deciding how much to invest and tracking the results right there.
Franchisors, for their part, keep control of what goes live and see each unit's ad spend and results in one place. Since our optimization bots run behind the scenes on every campaign, local budgets go further than they would under manual management.
Networks such as Domino's Pizza, Kumon, CNA, Bob's and Supergasbras are among the brands we serve. You will find the essentials of the platform on the franchise networks page, which is also where you can request a demo.
Who we are
Marktech was founded by Eduardo Cesar and Yuri Forain, who still run the company day to day.
Yuri Forain
Co-founder and CEO
An engineer trained at UFRJ and Vrije Universiteit Amsterdam who specializes in paid media. He leads media management and account service at Marktech.
Certifications, partnerships and registrations
- Google Partner, with a public listing in Google's official partner directory.
- Meta Business Partner in the Agency and AdTech tracks.
- Verified company on Reclame Aqui, Brazil's main consumer reputation platform.
- MARKTECH is a registered trademark at INPI, Brazil's trademark office (no. 931273994), in class 42, the technology services class.
- Public profile on Crunchbase, the international directory of technology companies.
- Our legal name is Marktech Publicidade Ltda, Brazilian company registry (CNPJ) 30.851.815/0001-45, operating since 2018.
Part of what we learn running these accounts is openly available on this site. We publish a Brazilian Google Ads benchmark, with aggregate CTR, CPC and CPM from our portfolio, an open methodology and downloadable data, and we maintain free tools for advertisers' day-to-day work.
Where we are
Our office is at Alameda Rio Negro, 503, Sala 2005, Alphaville, Barueri, SP, 06454-000, Brazil.
To reach us, write to contato@marktech.tech or message us on WhatsApp at +55 (21) 97228-6363. We are also on LinkedIn, Instagram and Crunchbase, and our clients sign in at app.marktech.tech.