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Keyword Mixer

Paste up to three lists of terms and get every combination ready to paste into Google Ads. The output is generated as you type.

One term per line.

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Match types

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Combinations show up here as you fill in the lists.

How to use the mixer

  1. Paste a list of terms in each column, one per line. For example: the action in one column, the product in another and the city in the third.
  2. Tick the match types you want to generate: broad, “phrase” or [exact].
  3. Tweak the options if needed: separator, duplicates, lowercase.
  4. Copy the result or download it as .txt or .csv and paste it straight into Google Ads.

What is a keyword mixer for?

Building a keyword list by hand means multiplying lists: every product times every search intent times every city. Ten terms across three columns is already a thousand combinations, and assembling them manually is slow and prone to errors and omissions.

The mixer does the multiplication instantly: you keep the lists short and readable, and it returns every possible combination, deduplicated and ready to go into a Google Ads ad group or to become a negative keyword list.

Google Ads match types

The same term behaves differently depending on the punctuation around it. The mixer outputs all three notations:

  • Broad matchbuy apartment
    No punctuation. Your ad may show on searches related to the term, including with other words and in a different order.
  • Phrase match"buy apartment"
    In quotes. The search must include the meaning of the term; words may come before and after.
  • Exact match[buy apartment]
    In brackets. Your ad only shows on searches with the same meaning as the term, nothing extra.

Frequently asked questions

Is the mixer free?

Yes, it's free and requires no sign-up. It's one of the tools the Marktech team uses day to day and decided to publish.

Can I use the output as negative keywords?

Yes. The phrase and exact match combinations follow the same format accepted in Google Ads negative keyword lists; just copy and paste.

Is there a limit on combinations?

Output is capped at 50,000 combinations at a time, enough for any ad group. Past that, split your lists: smaller, more specific ad groups tend to perform better.

In what order are terms combined?

Column order: each term in list 1 is combined with each term in list 2, then with each one in list 3. Empty columns are skipped.

Need help with Google Ads?

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