Optimization
Articles on Optimization written by Marktech's specialists.
How to Allocate Budget Across Media Channels
Return curves, convex optimization and equal marginal returns: the method we use at Marktech to allocate budget across media channels.
Read article
MarTech and AdTech: What Are They?
Understand what MarTech and AdTech are, the difference between the two terms, and how to use technology to improve your ad results.
Read article
Facebook Ads or Google Ads: Where and How Much to Invest?
Learn best practices for splitting your budget between Google Ads and Meta Ads (formerly Facebook Ads) and find out which channel to start with.
Read article
A/B Testing: A Powerful Optimization Tool
A/B testing is one of the most effective ways to increase conversions. See when to use it, how to measure significance, and what to do with the result.
Read article