Google Ads
Articles on Google Ads written by Marktech's specialists.
Google Ads Benchmarks in Brazil: Search CTR, CPC and CPM
CTR, CPC and CPM for search campaigns in Brazil, in reais: median and quartiles from a sample of Marktech portfolio accounts, with open methodology.
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How Much Did CPC Rise Beyond Inflation? Clicks vs. the IPCA
A panel of accounts, the same in both years: how much search CPC rose in Brazil in 12 months, in nominal terms and net of IPCA inflation.
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Why CPC Rises Without Any New Competitors
Squashing, RGSP, Smart Bidding and results-page changes: the mechanisms that raise Google Ads CPCs without a single new advertiser in the auction.
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How the Google Ads Auction Works
Understand how the Google Ads auction works: the blind auction, Ad Rank, Quality Score, and how to pay less per click.
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Google Ads Callout Extensions
See what Google Ads callouts are, how to set up the asset at the account, campaign, or ad group level, and tips for writing your own.
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The Complete Guide to Google Ads Ad Extensions
Get to know every Google Ads ad asset (formerly extensions), what each one does, and how to use them to improve your results.
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Google Ads Lead Form Extension
Meet the Google Ads lead form asset (the former lead form extension), which shortens the path between the click and the contact you receive.
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Google Ads Ad Relevance: What It Is and How to Improve
Ad relevance is one of the three components of the Google Ads Quality Score. Learn how it is evaluated and get five tips to improve it.
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Understanding the Google Ads Quality Score
What the Google Ads Quality Score is, in plain terms: the 1 to 10 scale, the 3 components behind the score, and how to improve each one.
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