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73 merger filings involving franchise networks went through CADE from 2015 to 2026

Merger filings with a franchise network from the observatory's universe among the applicants, in 6,620 CADE notices from 2015 to 2026

Calculated on November 8, 2026 · 73 cases among 6,620 merger filings with a notice published by CADE

73merger filings with a franchise network among the applicants, notices from 2015 to 2026
73 merger filings involving franchise networks went through CADE from 2015 to 2026transactions
1.1%Share of merger filing notices from 2015 to 2026
47 of 73Transactions from 2021 onward
41 of 73Acquisitions of control
68 of 73Approved without restrictions by the General Superintendence
14 daysMedian days between the notice and the General Superintendence's decision
8 of 73With an applicant of foreign corporate form
See the full table (73 rows)
YearCaseApplicantsNetworkType of transactionDecision
201508700.000267/2015-14CVC Brasil Operadora e Agência de Viagens S.A., Advance Viagens e Turismo S.A., Rextur Viagens e Turismo S.A. and Reserva Fácil Tecnologia S.ACVCAcquisition of equity interestApproved without restrictions by the General Superintendence, February 4, 2015
201508700.000606/2015-54BK Brasil Operação e Assessoria a Restaurantes, Good Food RS Comércio de Alimentos S.A. and King Food CO Comércio de Alimentos S.ABurger KingAcquisition of equity interestApproved without restrictions by the General Superintendence, February 20, 2015
201508700.006086/2015-93CVC Brasil Operadora e Agência de Viagens S/A and B2W Viagens e Turismo LtdaCVCAcquisition of controlApproved without restrictions by the General Superintendence, July 3, 2015
201608700.004168/2016-84InBrands S/A and Restoque Comércio e Confecções de Roupas S/AEllus, RichardsMerger, merger by absorption or business combinationApproved without restrictions by the General Superintendence, July 18, 2016
201608700.005516/2016-31Lupo S/A and Scalina S/ALupoAcquisition of controlApproved without restrictions by the General Superintendence, August 26, 2016
201608700.005597/2016-79Help Franchising Participações Ltda., Rede Banorte Matriz Multisserviços Ltdahelp!Acquisition of assetsApproved without restrictions by the General Superintendence, September 8, 2016
201608700.006189/2016-34WSC Participações S.A. and Usaflex Indústria e Comércio S.AUsaflexAcquisition of equity interestApproved without restrictions by the General Superintendence, September 15, 2016
201708700.001347/2017-41Localiza Rent a Car S.A, Car Rental Systems do Brasil Locação de Veículos LtdaLocalizaJoint venture or associative agreementApproved without restrictions by the General Superintendence, June 26, 2017
201708700.002398/2017-90Hotelaria Accor Brasil S/A, GPCP4-Fundo de Investimento em Participações, L.A.-Fundo de Investimento em Participaçõesibis, MercureAcquisition of assetsApproved without restrictions by the General Superintendence, July 6, 2017
201708700.003582/2017-57CVC Brasil Operadora e Agência de Viagens S.A., Trend Participações Ltda., Check In Participações Ltda., Trend Operadora de Viagens Profissionais Ltda., Trend Fairs & Congresses Operadora de Viagens Profissionais Ltda., Shop Hotel Ltda., Trend Tech Serviços de Tecnologia Ltda., Trend Travel LLC, VHC Hospitality LLC and TC World Viagens e Turismo LtdaCVCAcquisition of equity interestApproved without restrictions by the General Superintendence, August 18, 2017
201708700.007457/2017-16Imaginarium Comércio de Presentes e Decoraões S.A. and IMB Têxtil S.AImaginarium, PuketAcquisition of controlApproved without restrictions by the General Superintendence, December 7, 2017
201708700.007469/2017-41Inventure Restaurantes Ltda. and FCA Comércio de Alimentos LtdaPizza HutAcquisition of assetsApproved without restrictions by the General Superintendence, December 14, 2017
201808700.000234/2018-17BK Brasil Operação e Assessoria a Restaurantes S.A., King Food Comércio de Alimentos S.A., Good Food Comércio de Alimentos S.A. and Fast Burger Comércio de Alimentos S.ABurger KingAcquisition of equity interestApproved without restrictions by the General Superintendence, January 30, 2018
201808700.004969/2018-41CVC Brasil Operadora e Agência de Viagens S.A. and Esferatur Passagens e Turismo S.ACVCAcquisition of controlApproved without restrictions by the General Superintendence, February 1, 2019
201808700.006572/2018-54Smartfit Escola de Ginástica e Dança S.A. and Smart Rio Academia de Ginástica S.ASmart FitAcquisition of controlApproved without restrictions by the General Superintendence, November 27, 2018
201908700.000898/2019-59Top Service Serviços e Sistemas S.A., Servis Segurança Ltda., Secopi - Segurança Comercial Piauí Ltda, Ultralimpo Empreendimento e Serviços Ltda. and Conservadora Amazonas LtdaServisAcquisition of equity interestApproved without restrictions by the General Superintendence, February 26, 2019
201908700.003103/2019-64Smartfit Escola de Ginástica e Dança S.A. and BPE FIT Holding S.ASmart FitAcquisition of equity interestApproved without restrictions by the General Superintendence, July 8, 2019
201908700.003797/2019-30International Meal Company Alimentação S.A and Multi QSR Gestão de Restaurantes LtdaKFC, Pizza HutAcquisition of controlApproved without restrictions by the General Superintendence, August 22, 2019
201908700.004217/2019-21Femsa Comércio S.A. de C.V. and Raízen Combustíveis S.AShell SelectAcquisition of controlApproved without restrictions by the General Superintendence, September 17, 2019
201908700.004922/2019-29Arezzo Indústria e Comércio S.A. and VF do Brasil LtdaArezzoAcquisition of assetsApproved without restrictions by the General Superintendence, October 23, 2019
201908700.005884/2019-21EssilorLuxottica S.A., HAL Optical Investments BV and GrandVision NVGrandVision by FototicaAcquisition of controlApproved without restrictions by the General Superintendence, March 18, 2020
202008700.000024/2020-35Embracon Administradora de Consorcio Ltda. and PAN Administradora de Consórcio LtdaEmbraconAcquisition of assetsApproved without restrictions by the General Superintendence, January 23, 2020
202008700.000655/2020-54RBX Rio Comércio de Roupas S.A., Maria Filó Modas Ltda. and MF 2008 Comercial Modas LtdaMaria FilóAcquisition of controlApproved without restrictions by the General Superintendence, March 4, 2020
202008700.002463/2020-82STNE Participações S.A. and Delivery Much Tecnologia S.ADelivery MuchAcquisition of equity interestApproved without restrictions by the General Superintendence, June 12, 2020
202008700.005210/2020-61Arezzo Indústria e Comércio S.A., Vamoquevamo Empreendimentos e Participações S.A. and othersArezzoAcquisition of controlApproved without restrictions by the General Superintendence, November 16, 2020
202008700.006365/2020-14ZZAB Comércio de Calçados Ltda. and Troc.com.Br - Atividades de Internet S.AArezzoAcquisition of controlApproved without restrictions by the General Superintendence, December 23, 2020
202108700.000149/2021-46Localiza Rent a Car S. A. and Companhia de Locação das AméricasLocalizaMerger, merger by absorption or business combinationApproved with a Merger Control Agreement by the Tribunal, December 22, 2021
202108700.006662/2020-60Axionlog Uruguay S.A., BFFC do Brasil Comércio de Alimentos Ltda., CIATC Participações S.A., Giraffas Administradora de Franquias S.A., Holding de Alimentos e Participações S.A., Outback Steakhouse Restaurantes Brasil S.A., Bramex Comércio e Serviços Ltda., Rei do Mate Distribuidora, Importação e Exportação Ltda. and 4all Holding BR S.AGiraffas, Rei do MateJoint venture or associative agreementApproved without restrictions by the General Superintendence, July 14, 2021
202108700.001312/2021-98Smartfit Escola de Ginástica e Dança S.A. and Just Fit Participações em Empreendimentos S.ASmart FitAcquisition of controlApproved without restrictions by the General Superintendence, April 30, 2021
202108700.002351/2021-11Lojas Americanas S.A. and Uni.co S.AImaginarium, PuketAcquisition of controlApproved without restrictions by the General Superintendence, May 28, 2021
202108700.002436/2021-91Petsupermarket Comércio de Produtos para Animais S.A and Porto Pet Administração de Planos de Saúde Animal S.APetloveAcquisition of controlApproved without restrictions by the General Superintendence, May 28, 2021
202108700.002918/2021-41Grupo de Moda SOMA S.A. and Cia. Hering S.AHeringAcquisition of controlApproved without restrictions by the General Superintendence, June 30, 2021
202108700.003351/2021-20ZZAB Comércio de Calçados Ltda and Baw Clothing Indústria e Comércio de Vestuários LtdaArezzoAcquisition of assetsNot admitted for review by the General Superintendence, July 15, 2021
202108700.003932/2021-61BK Brasil Operação e Assessoria a Restaurante S.A., DP Brasil Participações Societárias S.ABurger KingAcquisition of controlApproved without restrictions by the General Superintendence, August 12, 2021
202108700.002609/2021-71Lojas Americanas S.A. and Petrobras Distribuidora S.ABR ManiaJoint venture or associative agreementApproved without restrictions by the General Superintendence, December 29, 2021
202108700.006622/2021-07NTCA Novos Negócios Educacionais Ltda, IOA Franquias Ltda, IEA Faculdade e Educação Superior Ltda and Instituto de Aprimoramento da Face LtdaIOAAcquisition of controlApproved without restrictions by the General Superintendence, December 21, 2021
202208700.000902/2022-84DASS Nordeste Calçados e Artigos Esportivos S.A. and Terras Aventura Indústria de Artigos Esportivos S.AOsklenAcquisition of equity interestApproved without restrictions by the General Superintendence, February 23, 2022
202208700.000987/2022-09Lupo Administração e Participações Ltda., Itabuna Têxtil Ltda. and Marisol Vestuário S.ALupoAcquisition of assetsApproved without restrictions by the General Superintendence, February 23, 2022
202208700.003358/2022-22Consórcio Nacional Volkswagen - Administradora de Consórcio Ltda. and Embracon Administradora de Consórcio LtdaEmbraconJoint venture or associative agreementApproved without restrictions by the General Superintendence, June 21, 2022
202208700.003756/2022-49Grupo Arezzo & Co.; HG Indústria e Comércio de Calçados Ltda. and Sunset Agenciamento e Intermediação LtdaArezzoAcquisition of controlApproved without restrictions by the General Superintendence, June 30, 2022
202208700.004289/2022-74WIZ Soluções e Corretagem de Seguros S.A. and Polimport - Comércio e Exportação Ltda. - PolishopPolishopJoint venture or associative agreementApproved without restrictions by the General Superintendence, July 15, 2022
202208700.005647/2022-66MC Brazil F&B Participações S.A. and Zamp S.ABurger KingAcquisition of controlApproved without restrictions by the General Superintendence, August 12, 2022
202208700.006536/2022-77Viação Águia Branca S.A. and Agaxtur Agência de Viagens e Turismo LtdaAgaxturAcquisition of controlApproved without restrictions by the General Superintendence, October 19, 2022
202208700.009060/2022-26Boticário Produtos de Beleza and MLE ParticipaçõesO BoticárioAcquisition of controlApproved without restrictions by the General Superintendence, December 6, 2022
202308700.000841/2023-36Arezzo Indústria e Comércio S.A. and Calçados Vicenza LtdaArezzoAcquisition of controlApproved without restrictions by the General Superintendence, February 17, 2023
202308700.005920/2023-33Vibra Energia S.A. and Americanas S.A. - Em Recuperação JudicialBR ManiaAcquisition of controlApproved without restrictions by the General Superintendence, September 4, 2023
202308700.007509/2023-01Emive Participações S.A., SVA Tecnologia e Sistemas S.A., FC Partners Participações Ltda., Venture Brasil Central - Fundo de Investimentos em Participações Capital Semente and Criatec 3 Fundo De Investimento em Participações Capital SementeEmiveAcquisition of controlApproved without restrictions by the General Superintendence, November 17, 2023
202308700.008181/2023-31Nestlé Brasil Ltda, CRM Indústria e Comércio de Alimentos Ltda, Nibs Participações S.AKopenhagenAcquisition of controlApproved without restrictions by the General Superintendence, February 9, 2024
202308700.008401/2023-27Petlove Tecnologia Ltda., Gurgelmix Máquinas e Ferramentas S.A. and Bit Services Inovação e Tecnologia LtdaPetloveAcquisition of controlApproved without restrictions by the General Superintendence, December 13, 2023
202308700.009102/2023-18Atom Traders Publicações S.A., E4B Holding de Participação Societária Ltda., Cebrac Consultoria e Franquia Ltda. and individualsCebracAcquisition of controlApproved without restrictions by the General Superintendence, December 26, 2023
202408700.000915/2024-15AMPM Comestíveis Ltda and Glaze International Holding LtdAmPmJoint venture or associative agreementApproved without restrictions by the General Superintendence, February 26, 2024
202408700.001350/2024-93Arezzo Indústria e Comércio S.A. and Grupo de Moda Soma S.AArezzoMerger, merger by absorption or business combinationApproved without restrictions by the General Superintendence, March 26, 2024
202408700.004984/2024-06ZAMP S.A., SB Brasil Ltda. - Em Recuperação Judicial and São Paulo Airport Restaurantes Ltda. - Em Recuperação JudicialSubway, Burger KingAcquisition of assetsApproved without restrictions by the General Superintendence, July 22, 2024
202408700.007007/2024-52Zamp III S.A. and Subway International Franchise Holdings LLCSubway, Burger KingAcquisition of assetsApproved without restrictions by the General Superintendence, September 26, 2024
202408700.006918/2024-62Smartfit Escola de Ginástica e Dança S.A. and Velocity Academia de Ginástica LtdaSmart FitAcquisition of controlApproved without restrictions by the General Superintendence, October 14, 2024
202508700.001210/2025-04I.C. Melo & CIA. LTDA. and La Basque Indústria e Comércio LTDALa BasqueAcquisition of controlApproved without restrictions by the General Superintendence, February 12, 2025
202508700.003903/2025-23Kentucky Foods Chile Limitada, Kentucky Fried Chicken and International Meal Company Alimentação S.AKFCAcquisition of controlNot admitted for review by the General Superintendence, April 25, 2025
202508700.005828/2025-35Petsupermarket Comércio de Produtos para Animais Ltda and SimplesVet Tecnologia S/APetloveAcquisition of controlApproved without restrictions by the General Superintendence, June 18, 2025
202508700.007510/2025-99Banco BTG Pactual S.A. and Veste S.A. EstiloDudalina, John JohnAcquisition of controlApproved without restrictions by the General Superintendence, August 26, 2025
202508700.011568/2025-37Hypera S.A, Simple Organic Beauty S.ASimple OrganicAcquisition of controlApproved without restrictions by the General Superintendence, November 17, 2025
202508700.012199/2025-08CNP Consórcio S.A. Administradora de Consórcios, CNP Assurances Participações Ltda., CNP Assurances S.A., CNP Assurances Latam Holding Ltda. and Embracon Administradora de Consórcio S.AEmbraconAcquisition of equity interestApproved without restrictions by the General Superintendence, December 3, 2025
202508700.012467/2025-83Semantix Tecnologia em Sistema de Informação S.A., GAVB Serviços em Informática Ltda and Boticário Produtos de Beleza LtdaO BoticárioAcquisition of controlApproved without restrictions by the General Superintendence, December 3, 2025
202608700.000208/2026-91Saboroso Internacional Ltda., Horizonte Restaurantes S.A. and International Meal Company Alimentação S.AKFC, Pizza HutAcquisition of controlApproved without restrictions by the General Superintendence, January 27, 2026
202608700.013323/2025-44Smartfit Escola de Ginástica e Dança S.A., Evolve Participações em Sociedades S.ASmart FitAcquisition of controlApproved without restrictions by the General Superintendence, July 8, 2026
202608700.002887/2026-32Odontocompany Franchising S.A., Oral Sin Franquias S.A.,Orthodontic Brasil Participações S.A., Dental Care Participações S.A., Iris Fundo de Investimento em Participações Multiestratégia - Responsabilidade Limitada, MZTO Participações em Negócios Ltda. and individualsOdontoCompany, Oral SinAcquisition of controlApproved without restrictions by the General Superintendence, April 24, 2026
202608700.003615/2026-50Fan Store Entretenimento S.A., Uni.Co S.A. and Americanas S.A. - em Recuperação JudicialPiticas, Imaginarium, PuketAcquisition of controlApproved without restrictions by the General Superintendence, May 12, 2026
202608700.003599/2026-03Flash Courier Ltda., Ebazar.com.br Ltda. and ILGJ Logística e Transporte LtdaFlash CourierAcquisition of assetsApproved without restrictions by the General Superintendence, May 12, 2026
202608700.004451/2026-88SMZ 2 Fundo de Investimento em Participações Multiestratégia and Mednet Venda e Licenciamento de Franquia LtdaMedNetAcquisition of equity interestNot admitted for review by the General Superintendence, May 29, 2026
202608700.004666/2026-07AB Mauri Brasil Ltda. and Casa de Bolos Holding Operacional LtdaCasa de BolosAcquisition of controlApproved without restrictions by the General Superintendence, June 12, 2026
202608700.007992/2026-68SEB Alta Performance Escolas de Alta Performance S.A., Escola Maple Bear Brasília Ltda. and Canadian School Vila Velha LtdaMaple BearAcquisition of controlApproved without restrictions by the General Superintendence, September 10, 2026
202608700.009165/2026-17Azzas 2154 S.A., Arezzo&Co, SOMA, FARM Rio and individualsArezzo, ReservaAcquisition of controlApproved without restrictions by the General Superintendence, October 14, 2026
202608700.010003/2026-13Arcos Dourados Comércio de Alimentos S.A. and Fulton Market Group Australasia Pty LtdMcDonald'sJoint venture or associative agreementApproved without restrictions by the General Superintendence, October 23, 2026
202608700.010216/2026-45BTG Pactual Holding Participações S.A. and Wiser Educação S.AWise UpAcquisition of equity interestNo decision published as of the extraction

Every transaction that meets the notification criteria of Law 12.529/2011, the competition law, receives a notice from CADE (the competition authority) stating the applicants, the nature of the transaction and the economic sector. The indicator reads the 6,620 merger filing notices published from 2015 to October 22, 2026 and identifies those in which one of the applicants is the company of a franchise network measured by the observatory, or the group that controls it or holds its master franchise.

There are 73 cases, 1.1% of the notices in the period. The number rose from 26 transactions through 2020 to 47 from 2021 onward, while the total number of notices also grew, from 404 in 2015 to 866 in 2025. The Services and other businesses segment accounts for 20 transactions, followed by Fashion and accessories, with 18. The networks with the most cases are Arezzo (8), Burger King (6), Smart Fit (5) and CVC (4).

Acquisition of control accounts for 41 of the cases. The General Superintendence approved 68 transactions without restrictions, with a median of 14 days between the notice and the decision, and did not admit 3 for review. The Tribunal approved 1 with a Merger Control Agreement (Acordo em Controle de Concentrações), the case between Localiza Rent a Car S. A. and Companhia de Locação das Américas, and 1 still had no published decision at the time of extraction.

How we calculate

The list of notices comes from the Electronic Publications of CADE's SEI (electronic case management system), Edital series, browsed year by year from 2015 to 2026. When the listing does not show the applicants, we read the body of the notice. The applicants were compared with the observatory's universe using three signals: the network name or the franchisor's legal name, the legal name of companies that hold units of the network in the CNPJ (Brazilian company registry) database, reference month September 2026, and the controlling group or master franchisee recorded in the network profile. Each candidate was checked individually. Companies with identical names were excluded, as were conglomerate transactions in a line of business different from that of the network, for example those of fuel distributors outside the convenience store business. The decision is the one in the General Superintendence's order in the same case, and that of the Tribunal's plenary session when there was a challenge. Applicants who are natural persons appear only as individuals.

Calculated on November 8, 2026. Method version 1.0. Sample: 73 cases among 6,620 merger filings with a notice published by CADE.

What this figure does not show

  • Only transactions that meet CADE's notification criteria, based on the revenue of the groups involved, are included. Acquisitions of smaller networks are not notified, and the database does not cover all merger and acquisition activity in the sector.
  • The series begins in 2015. Filings published only in the Diário Oficial (the official gazette) before then are not included.
  • The notice does not state who buys and who sells. For this reason, the indicator does not separate domestic from foreign buyers and records only whether any applicant has a foreign corporate form. A Brazilian vehicle with foreign capital counts as Brazilian, and a foreign subsidiary of a Brazilian group counts as foreign.
  • Approval authorizes the transaction and does not prove that it was completed.
  • The matching depends on the legal name stated in the notice. A parent company whose name is unrelated to the network, or a network outside the observatory's universe, is not captured, and a former legal name may not appear in the current CNPJ database.
  • A network is counted in each case in which it appears, and the segment of the transaction is that of the first network linked to it. The Network column indicates the network linked to the applicant, and not every transaction has the network as its object, since the group also buys and sells adjacent businesses.

Frequently asked questions

How many franchise network acquisitions have gone through CADE?

From 2015 to 2026, notices published by CADE (the competition authority) record 73 merger filings with a franchise network among the applicants, 1.1% of the 6,620 published in the period. Only transactions that meet the notification criteria, based on revenue, are included.

Does CADE usually approve franchise network mergers?

Of the 73 transactions, 68 were approved without restrictions by the General Superintendence of CADE (the competition authority), 3 were not admitted for review and 1 was approved by the Tribunal with a Merger Control Agreement. The median time between the notice and the General Superintendence's decision is 14 days.

Which franchise segments have the most mergers and acquisitions at CADE?

Services and other businesses leads, with 20 transactions, followed by Fashion and accessories, with 18, among the merger filings published by CADE (the competition authority). The segment is that of the network linked to the transaction in the observatory's universe.

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Maintained by Marktech, which serves franchise networks and franchises. The brands cited belong to their owners and are mentioned here only to identify the network the data refers to.