Rules and transparency
73 merger filings involving franchise networks went through CADE from 2015 to 2026
Merger filings with a franchise network from the observatory's universe among the applicants, in 6,620 CADE notices from 2015 to 2026
See the full table (73 rows)
| Year | Case | Applicants | Network | Type of transaction | Decision |
|---|---|---|---|---|---|
| 2015 | 08700.000267/2015-14 | CVC Brasil Operadora e Agência de Viagens S.A., Advance Viagens e Turismo S.A., Rextur Viagens e Turismo S.A. and Reserva Fácil Tecnologia S.A | CVC | Acquisition of equity interest | Approved without restrictions by the General Superintendence, February 4, 2015 |
| 2015 | 08700.000606/2015-54 | BK Brasil Operação e Assessoria a Restaurantes, Good Food RS Comércio de Alimentos S.A. and King Food CO Comércio de Alimentos S.A | Burger King | Acquisition of equity interest | Approved without restrictions by the General Superintendence, February 20, 2015 |
| 2015 | 08700.006086/2015-93 | CVC Brasil Operadora e Agência de Viagens S/A and B2W Viagens e Turismo Ltda | CVC | Acquisition of control | Approved without restrictions by the General Superintendence, July 3, 2015 |
| 2016 | 08700.004168/2016-84 | InBrands S/A and Restoque Comércio e Confecções de Roupas S/A | Ellus, Richards | Merger, merger by absorption or business combination | Approved without restrictions by the General Superintendence, July 18, 2016 |
| 2016 | 08700.005516/2016-31 | Lupo S/A and Scalina S/A | Lupo | Acquisition of control | Approved without restrictions by the General Superintendence, August 26, 2016 |
| 2016 | 08700.005597/2016-79 | Help Franchising Participações Ltda., Rede Banorte Matriz Multisserviços Ltda | help! | Acquisition of assets | Approved without restrictions by the General Superintendence, September 8, 2016 |
| 2016 | 08700.006189/2016-34 | WSC Participações S.A. and Usaflex Indústria e Comércio S.A | Usaflex | Acquisition of equity interest | Approved without restrictions by the General Superintendence, September 15, 2016 |
| 2017 | 08700.001347/2017-41 | Localiza Rent a Car S.A, Car Rental Systems do Brasil Locação de Veículos Ltda | Localiza | Joint venture or associative agreement | Approved without restrictions by the General Superintendence, June 26, 2017 |
| 2017 | 08700.002398/2017-90 | Hotelaria Accor Brasil S/A, GPCP4-Fundo de Investimento em Participações, L.A.-Fundo de Investimento em Participações | ibis, Mercure | Acquisition of assets | Approved without restrictions by the General Superintendence, July 6, 2017 |
| 2017 | 08700.003582/2017-57 | CVC Brasil Operadora e Agência de Viagens S.A., Trend Participações Ltda., Check In Participações Ltda., Trend Operadora de Viagens Profissionais Ltda., Trend Fairs & Congresses Operadora de Viagens Profissionais Ltda., Shop Hotel Ltda., Trend Tech Serviços de Tecnologia Ltda., Trend Travel LLC, VHC Hospitality LLC and TC World Viagens e Turismo Ltda | CVC | Acquisition of equity interest | Approved without restrictions by the General Superintendence, August 18, 2017 |
| 2017 | 08700.007457/2017-16 | Imaginarium Comércio de Presentes e Decoraões S.A. and IMB Têxtil S.A | Imaginarium, Puket | Acquisition of control | Approved without restrictions by the General Superintendence, December 7, 2017 |
| 2017 | 08700.007469/2017-41 | Inventure Restaurantes Ltda. and FCA Comércio de Alimentos Ltda | Pizza Hut | Acquisition of assets | Approved without restrictions by the General Superintendence, December 14, 2017 |
| 2018 | 08700.000234/2018-17 | BK Brasil Operação e Assessoria a Restaurantes S.A., King Food Comércio de Alimentos S.A., Good Food Comércio de Alimentos S.A. and Fast Burger Comércio de Alimentos S.A | Burger King | Acquisition of equity interest | Approved without restrictions by the General Superintendence, January 30, 2018 |
| 2018 | 08700.004969/2018-41 | CVC Brasil Operadora e Agência de Viagens S.A. and Esferatur Passagens e Turismo S.A | CVC | Acquisition of control | Approved without restrictions by the General Superintendence, February 1, 2019 |
| 2018 | 08700.006572/2018-54 | Smartfit Escola de Ginástica e Dança S.A. and Smart Rio Academia de Ginástica S.A | Smart Fit | Acquisition of control | Approved without restrictions by the General Superintendence, November 27, 2018 |
| 2019 | 08700.000898/2019-59 | Top Service Serviços e Sistemas S.A., Servis Segurança Ltda., Secopi - Segurança Comercial Piauí Ltda, Ultralimpo Empreendimento e Serviços Ltda. and Conservadora Amazonas Ltda | Servis | Acquisition of equity interest | Approved without restrictions by the General Superintendence, February 26, 2019 |
| 2019 | 08700.003103/2019-64 | Smartfit Escola de Ginástica e Dança S.A. and BPE FIT Holding S.A | Smart Fit | Acquisition of equity interest | Approved without restrictions by the General Superintendence, July 8, 2019 |
| 2019 | 08700.003797/2019-30 | International Meal Company Alimentação S.A and Multi QSR Gestão de Restaurantes Ltda | KFC, Pizza Hut | Acquisition of control | Approved without restrictions by the General Superintendence, August 22, 2019 |
| 2019 | 08700.004217/2019-21 | Femsa Comércio S.A. de C.V. and Raízen Combustíveis S.A | Shell Select | Acquisition of control | Approved without restrictions by the General Superintendence, September 17, 2019 |
| 2019 | 08700.004922/2019-29 | Arezzo Indústria e Comércio S.A. and VF do Brasil Ltda | Arezzo | Acquisition of assets | Approved without restrictions by the General Superintendence, October 23, 2019 |
| 2019 | 08700.005884/2019-21 | EssilorLuxottica S.A., HAL Optical Investments BV and GrandVision NV | GrandVision by Fototica | Acquisition of control | Approved without restrictions by the General Superintendence, March 18, 2020 |
| 2020 | 08700.000024/2020-35 | Embracon Administradora de Consorcio Ltda. and PAN Administradora de Consórcio Ltda | Embracon | Acquisition of assets | Approved without restrictions by the General Superintendence, January 23, 2020 |
| 2020 | 08700.000655/2020-54 | RBX Rio Comércio de Roupas S.A., Maria Filó Modas Ltda. and MF 2008 Comercial Modas Ltda | Maria Filó | Acquisition of control | Approved without restrictions by the General Superintendence, March 4, 2020 |
| 2020 | 08700.002463/2020-82 | STNE Participações S.A. and Delivery Much Tecnologia S.A | Delivery Much | Acquisition of equity interest | Approved without restrictions by the General Superintendence, June 12, 2020 |
| 2020 | 08700.005210/2020-61 | Arezzo Indústria e Comércio S.A., Vamoquevamo Empreendimentos e Participações S.A. and others | Arezzo | Acquisition of control | Approved without restrictions by the General Superintendence, November 16, 2020 |
| 2020 | 08700.006365/2020-14 | ZZAB Comércio de Calçados Ltda. and Troc.com.Br - Atividades de Internet S.A | Arezzo | Acquisition of control | Approved without restrictions by the General Superintendence, December 23, 2020 |
| 2021 | 08700.000149/2021-46 | Localiza Rent a Car S. A. and Companhia de Locação das Américas | Localiza | Merger, merger by absorption or business combination | Approved with a Merger Control Agreement by the Tribunal, December 22, 2021 |
| 2021 | 08700.006662/2020-60 | Axionlog Uruguay S.A., BFFC do Brasil Comércio de Alimentos Ltda., CIATC Participações S.A., Giraffas Administradora de Franquias S.A., Holding de Alimentos e Participações S.A., Outback Steakhouse Restaurantes Brasil S.A., Bramex Comércio e Serviços Ltda., Rei do Mate Distribuidora, Importação e Exportação Ltda. and 4all Holding BR S.A | Giraffas, Rei do Mate | Joint venture or associative agreement | Approved without restrictions by the General Superintendence, July 14, 2021 |
| 2021 | 08700.001312/2021-98 | Smartfit Escola de Ginástica e Dança S.A. and Just Fit Participações em Empreendimentos S.A | Smart Fit | Acquisition of control | Approved without restrictions by the General Superintendence, April 30, 2021 |
| 2021 | 08700.002351/2021-11 | Lojas Americanas S.A. and Uni.co S.A | Imaginarium, Puket | Acquisition of control | Approved without restrictions by the General Superintendence, May 28, 2021 |
| 2021 | 08700.002436/2021-91 | Petsupermarket Comércio de Produtos para Animais S.A and Porto Pet Administração de Planos de Saúde Animal S.A | Petlove | Acquisition of control | Approved without restrictions by the General Superintendence, May 28, 2021 |
| 2021 | 08700.002918/2021-41 | Grupo de Moda SOMA S.A. and Cia. Hering S.A | Hering | Acquisition of control | Approved without restrictions by the General Superintendence, June 30, 2021 |
| 2021 | 08700.003351/2021-20 | ZZAB Comércio de Calçados Ltda and Baw Clothing Indústria e Comércio de Vestuários Ltda | Arezzo | Acquisition of assets | Not admitted for review by the General Superintendence, July 15, 2021 |
| 2021 | 08700.003932/2021-61 | BK Brasil Operação e Assessoria a Restaurante S.A., DP Brasil Participações Societárias S.A | Burger King | Acquisition of control | Approved without restrictions by the General Superintendence, August 12, 2021 |
| 2021 | 08700.002609/2021-71 | Lojas Americanas S.A. and Petrobras Distribuidora S.A | BR Mania | Joint venture or associative agreement | Approved without restrictions by the General Superintendence, December 29, 2021 |
| 2021 | 08700.006622/2021-07 | NTCA Novos Negócios Educacionais Ltda, IOA Franquias Ltda, IEA Faculdade e Educação Superior Ltda and Instituto de Aprimoramento da Face Ltda | IOA | Acquisition of control | Approved without restrictions by the General Superintendence, December 21, 2021 |
| 2022 | 08700.000902/2022-84 | DASS Nordeste Calçados e Artigos Esportivos S.A. and Terras Aventura Indústria de Artigos Esportivos S.A | Osklen | Acquisition of equity interest | Approved without restrictions by the General Superintendence, February 23, 2022 |
| 2022 | 08700.000987/2022-09 | Lupo Administração e Participações Ltda., Itabuna Têxtil Ltda. and Marisol Vestuário S.A | Lupo | Acquisition of assets | Approved without restrictions by the General Superintendence, February 23, 2022 |
| 2022 | 08700.003358/2022-22 | Consórcio Nacional Volkswagen - Administradora de Consórcio Ltda. and Embracon Administradora de Consórcio Ltda | Embracon | Joint venture or associative agreement | Approved without restrictions by the General Superintendence, June 21, 2022 |
| 2022 | 08700.003756/2022-49 | Grupo Arezzo & Co.; HG Indústria e Comércio de Calçados Ltda. and Sunset Agenciamento e Intermediação Ltda | Arezzo | Acquisition of control | Approved without restrictions by the General Superintendence, June 30, 2022 |
| 2022 | 08700.004289/2022-74 | WIZ Soluções e Corretagem de Seguros S.A. and Polimport - Comércio e Exportação Ltda. - Polishop | Polishop | Joint venture or associative agreement | Approved without restrictions by the General Superintendence, July 15, 2022 |
| 2022 | 08700.005647/2022-66 | MC Brazil F&B Participações S.A. and Zamp S.A | Burger King | Acquisition of control | Approved without restrictions by the General Superintendence, August 12, 2022 |
| 2022 | 08700.006536/2022-77 | Viação Águia Branca S.A. and Agaxtur Agência de Viagens e Turismo Ltda | Agaxtur | Acquisition of control | Approved without restrictions by the General Superintendence, October 19, 2022 |
| 2022 | 08700.009060/2022-26 | Boticário Produtos de Beleza and MLE Participações | O Boticário | Acquisition of control | Approved without restrictions by the General Superintendence, December 6, 2022 |
| 2023 | 08700.000841/2023-36 | Arezzo Indústria e Comércio S.A. and Calçados Vicenza Ltda | Arezzo | Acquisition of control | Approved without restrictions by the General Superintendence, February 17, 2023 |
| 2023 | 08700.005920/2023-33 | Vibra Energia S.A. and Americanas S.A. - Em Recuperação Judicial | BR Mania | Acquisition of control | Approved without restrictions by the General Superintendence, September 4, 2023 |
| 2023 | 08700.007509/2023-01 | Emive Participações S.A., SVA Tecnologia e Sistemas S.A., FC Partners Participações Ltda., Venture Brasil Central - Fundo de Investimentos em Participações Capital Semente and Criatec 3 Fundo De Investimento em Participações Capital Semente | Emive | Acquisition of control | Approved without restrictions by the General Superintendence, November 17, 2023 |
| 2023 | 08700.008181/2023-31 | Nestlé Brasil Ltda, CRM Indústria e Comércio de Alimentos Ltda, Nibs Participações S.A | Kopenhagen | Acquisition of control | Approved without restrictions by the General Superintendence, February 9, 2024 |
| 2023 | 08700.008401/2023-27 | Petlove Tecnologia Ltda., Gurgelmix Máquinas e Ferramentas S.A. and Bit Services Inovação e Tecnologia Ltda | Petlove | Acquisition of control | Approved without restrictions by the General Superintendence, December 13, 2023 |
| 2023 | 08700.009102/2023-18 | Atom Traders Publicações S.A., E4B Holding de Participação Societária Ltda., Cebrac Consultoria e Franquia Ltda. and individuals | Cebrac | Acquisition of control | Approved without restrictions by the General Superintendence, December 26, 2023 |
| 2024 | 08700.000915/2024-15 | AMPM Comestíveis Ltda and Glaze International Holding Ltd | AmPm | Joint venture or associative agreement | Approved without restrictions by the General Superintendence, February 26, 2024 |
| 2024 | 08700.001350/2024-93 | Arezzo Indústria e Comércio S.A. and Grupo de Moda Soma S.A | Arezzo | Merger, merger by absorption or business combination | Approved without restrictions by the General Superintendence, March 26, 2024 |
| 2024 | 08700.004984/2024-06 | ZAMP S.A., SB Brasil Ltda. - Em Recuperação Judicial and São Paulo Airport Restaurantes Ltda. - Em Recuperação Judicial | Subway, Burger King | Acquisition of assets | Approved without restrictions by the General Superintendence, July 22, 2024 |
| 2024 | 08700.007007/2024-52 | Zamp III S.A. and Subway International Franchise Holdings LLC | Subway, Burger King | Acquisition of assets | Approved without restrictions by the General Superintendence, September 26, 2024 |
| 2024 | 08700.006918/2024-62 | Smartfit Escola de Ginástica e Dança S.A. and Velocity Academia de Ginástica Ltda | Smart Fit | Acquisition of control | Approved without restrictions by the General Superintendence, October 14, 2024 |
| 2025 | 08700.001210/2025-04 | I.C. Melo & CIA. LTDA. and La Basque Indústria e Comércio LTDA | La Basque | Acquisition of control | Approved without restrictions by the General Superintendence, February 12, 2025 |
| 2025 | 08700.003903/2025-23 | Kentucky Foods Chile Limitada, Kentucky Fried Chicken and International Meal Company Alimentação S.A | KFC | Acquisition of control | Not admitted for review by the General Superintendence, April 25, 2025 |
| 2025 | 08700.005828/2025-35 | Petsupermarket Comércio de Produtos para Animais Ltda and SimplesVet Tecnologia S/A | Petlove | Acquisition of control | Approved without restrictions by the General Superintendence, June 18, 2025 |
| 2025 | 08700.007510/2025-99 | Banco BTG Pactual S.A. and Veste S.A. Estilo | Dudalina, John John | Acquisition of control | Approved without restrictions by the General Superintendence, August 26, 2025 |
| 2025 | 08700.011568/2025-37 | Hypera S.A, Simple Organic Beauty S.A | Simple Organic | Acquisition of control | Approved without restrictions by the General Superintendence, November 17, 2025 |
| 2025 | 08700.012199/2025-08 | CNP Consórcio S.A. Administradora de Consórcios, CNP Assurances Participações Ltda., CNP Assurances S.A., CNP Assurances Latam Holding Ltda. and Embracon Administradora de Consórcio S.A | Embracon | Acquisition of equity interest | Approved without restrictions by the General Superintendence, December 3, 2025 |
| 2025 | 08700.012467/2025-83 | Semantix Tecnologia em Sistema de Informação S.A., GAVB Serviços em Informática Ltda and Boticário Produtos de Beleza Ltda | O Boticário | Acquisition of control | Approved without restrictions by the General Superintendence, December 3, 2025 |
| 2026 | 08700.000208/2026-91 | Saboroso Internacional Ltda., Horizonte Restaurantes S.A. and International Meal Company Alimentação S.A | KFC, Pizza Hut | Acquisition of control | Approved without restrictions by the General Superintendence, January 27, 2026 |
| 2026 | 08700.013323/2025-44 | Smartfit Escola de Ginástica e Dança S.A., Evolve Participações em Sociedades S.A | Smart Fit | Acquisition of control | Approved without restrictions by the General Superintendence, July 8, 2026 |
| 2026 | 08700.002887/2026-32 | Odontocompany Franchising S.A., Oral Sin Franquias S.A.,Orthodontic Brasil Participações S.A., Dental Care Participações S.A., Iris Fundo de Investimento em Participações Multiestratégia - Responsabilidade Limitada, MZTO Participações em Negócios Ltda. and individuals | OdontoCompany, Oral Sin | Acquisition of control | Approved without restrictions by the General Superintendence, April 24, 2026 |
| 2026 | 08700.003615/2026-50 | Fan Store Entretenimento S.A., Uni.Co S.A. and Americanas S.A. - em Recuperação Judicial | Piticas, Imaginarium, Puket | Acquisition of control | Approved without restrictions by the General Superintendence, May 12, 2026 |
| 2026 | 08700.003599/2026-03 | Flash Courier Ltda., Ebazar.com.br Ltda. and ILGJ Logística e Transporte Ltda | Flash Courier | Acquisition of assets | Approved without restrictions by the General Superintendence, May 12, 2026 |
| 2026 | 08700.004451/2026-88 | SMZ 2 Fundo de Investimento em Participações Multiestratégia and Mednet Venda e Licenciamento de Franquia Ltda | MedNet | Acquisition of equity interest | Not admitted for review by the General Superintendence, May 29, 2026 |
| 2026 | 08700.004666/2026-07 | AB Mauri Brasil Ltda. and Casa de Bolos Holding Operacional Ltda | Casa de Bolos | Acquisition of control | Approved without restrictions by the General Superintendence, June 12, 2026 |
| 2026 | 08700.007992/2026-68 | SEB Alta Performance Escolas de Alta Performance S.A., Escola Maple Bear Brasília Ltda. and Canadian School Vila Velha Ltda | Maple Bear | Acquisition of control | Approved without restrictions by the General Superintendence, September 10, 2026 |
| 2026 | 08700.009165/2026-17 | Azzas 2154 S.A., Arezzo&Co, SOMA, FARM Rio and individuals | Arezzo, Reserva | Acquisition of control | Approved without restrictions by the General Superintendence, October 14, 2026 |
| 2026 | 08700.010003/2026-13 | Arcos Dourados Comércio de Alimentos S.A. and Fulton Market Group Australasia Pty Ltd | McDonald's | Joint venture or associative agreement | Approved without restrictions by the General Superintendence, October 23, 2026 |
| 2026 | 08700.010216/2026-45 | BTG Pactual Holding Participações S.A. and Wiser Educação S.A | Wise Up | Acquisition of equity interest | No decision published as of the extraction |
Every transaction that meets the notification criteria of Law 12.529/2011, the competition law, receives a notice from CADE (the competition authority) stating the applicants, the nature of the transaction and the economic sector. The indicator reads the 6,620 merger filing notices published from 2015 to October 22, 2026 and identifies those in which one of the applicants is the company of a franchise network measured by the observatory, or the group that controls it or holds its master franchise.
There are 73 cases, 1.1% of the notices in the period. The number rose from 26 transactions through 2020 to 47 from 2021 onward, while the total number of notices also grew, from 404 in 2015 to 866 in 2025. The Services and other businesses segment accounts for 20 transactions, followed by Fashion and accessories, with 18. The networks with the most cases are Arezzo (8), Burger King (6), Smart Fit (5) and CVC (4).
Acquisition of control accounts for 41 of the cases. The General Superintendence approved 68 transactions without restrictions, with a median of 14 days between the notice and the decision, and did not admit 3 for review. The Tribunal approved 1 with a Merger Control Agreement (Acordo em Controle de Concentrações), the case between Localiza Rent a Car S. A. and Companhia de Locação das Américas, and 1 still had no published decision at the time of extraction.
How we calculate
The list of notices comes from the Electronic Publications of CADE's SEI (electronic case management system), Edital series, browsed year by year from 2015 to 2026. When the listing does not show the applicants, we read the body of the notice. The applicants were compared with the observatory's universe using three signals: the network name or the franchisor's legal name, the legal name of companies that hold units of the network in the CNPJ (Brazilian company registry) database, reference month September 2026, and the controlling group or master franchisee recorded in the network profile. Each candidate was checked individually. Companies with identical names were excluded, as were conglomerate transactions in a line of business different from that of the network, for example those of fuel distributors outside the convenience store business. The decision is the one in the General Superintendence's order in the same case, and that of the Tribunal's plenary session when there was a challenge. Applicants who are natural persons appear only as individuals.
What this figure does not show
- Only transactions that meet CADE's notification criteria, based on the revenue of the groups involved, are included. Acquisitions of smaller networks are not notified, and the database does not cover all merger and acquisition activity in the sector.
- The series begins in 2015. Filings published only in the Diário Oficial (the official gazette) before then are not included.
- The notice does not state who buys and who sells. For this reason, the indicator does not separate domestic from foreign buyers and records only whether any applicant has a foreign corporate form. A Brazilian vehicle with foreign capital counts as Brazilian, and a foreign subsidiary of a Brazilian group counts as foreign.
- Approval authorizes the transaction and does not prove that it was completed.
- The matching depends on the legal name stated in the notice. A parent company whose name is unrelated to the network, or a network outside the observatory's universe, is not captured, and a former legal name may not appear in the current CNPJ database.
- A network is counted in each case in which it appears, and the segment of the transaction is that of the first network linked to it. The Network column indicates the network linked to the applicant, and not every transaction has the network as its object, since the group also buys and sells adjacent businesses.
Frequently asked questions
How many franchise network acquisitions have gone through CADE?
From 2015 to 2026, notices published by CADE (the competition authority) record 73 merger filings with a franchise network among the applicants, 1.1% of the 6,620 published in the period. Only transactions that meet the notification criteria, based on revenue, are included.
Does CADE usually approve franchise network mergers?
Of the 73 transactions, 68 were approved without restrictions by the General Superintendence of CADE (the competition authority), 3 were not admitted for review and 1 was approved by the Tribunal with a Merger Control Agreement. The median time between the notice and the General Superintendence's decision is 14 days.
Which franchise segments have the most mergers and acquisitions at CADE?
Services and other businesses leads, with 20 transactions, followed by Fashion and accessories, with 18, among the merger filings published by CADE (the competition authority). The segment is that of the network linked to the transaction in the observatory's universe.
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