Rules and transparency
12 publicly traded companies declare 12,136 units in Brazil, 58.9% of them franchised
Company-owned and franchised units declared by 12 publicly traded companies as of June 30, 2026
See the full table (12 rows)
| Company | Brands and scope | Company-owned | Franchised | Total | Franchised share of total |
|---|---|---|---|---|---|
| Arcos Dorados | McDonald's | 777 | 473 | 1,250 | 37.8% |
| Azzas 2154 | Azzas 2154 (group, all brands) | 581 | 1,392 | 1,973 | 70.6% |
| CVC | CVC, Experimento | 6 | 1,437 | 1,443 | 99.6% |
| IMC | Pizza Hut, Frango Assado, IMC: other brands in Brazil | 157 | 162 | 319 | 50.8% |
| Localiza | Localiza | 525 | 68 | 593 | 11.5% |
| Madero | Madero Steak House, Madero Burger (includes Madero Container), Jeronimo | 357 | 5 | 362 | 1.4% |
| MPM (Espaçolaser) | Espaçolaser | 562 | 249 | 811 | 30.7% |
| Natura | Natura | 186 | 912 | 1,098 | 83.1% |
| Smart Fit | Smart Fit | 718 | 268 | 986 | 27.2% |
| Track & Field | Track&Field | 58 | 390 | 448 | 87.1% |
| Veste | Veste (group, all brands) | 170 | 23 | 193 | 11.9% |
| Zamp | Burger King, Popeyes, Starbucks, Subway | 896 | 1,764 | 2,660 | 66.3% |
Series of the eight companies tracked since 1Q25Company-owned and franchised units of Zamp, Smart Fit, Azzas 2154, Track & Field, CVC, Espaçolaser, Natura and IMC, from 1Q25 to 2Q26
Publicly traded companies publish, in their quarterly earnings reports, the count of company-owned and franchised units in their networks, which allows the figure to be checked against a document filed with the regulator. The indicator adds up these counts for the 12 companies that report them on the same date, June 30, 2026. The total is 12,136 units, with 7,143 franchised (58.9%) and 4,993 company-owned.
The previous edition covered eight companies, with 9,738 units and 67.5% franchised on the same date. This edition adds Arcos Dorados, Localiza, Madero and Veste, and the franchised share of the group is lower because all the added companies have more company-owned than franchised units. The difference stems from the composition of the group, and not from a retreat by the networks.
The quarterly series remains restricted to the eight companies. In the twelve months to June 30, 2026, the net change was 206 more company-owned units and 69 more franchised units, and the franchised share went from 68.7% to 67.5%. At the most recent position of each company, which mixes dates from December 31, 2025 to June 30, 2026, the scope extends to 20 companies and 16,497 units, 67.5% franchised. Another 4,567 franchised units belong to networks that do not report their company-owned units and are left out of the sum.
How we calculate
Each count was transcribed from the document filed by the company, with the page and excerpt recorded, and checked against the text of the file. The sources are the 2Q26 earnings releases filed with CVM (the securities regulator) and, in the case of Arcos Dorados, Form 6-K filed with the SEC, with the Brazil division. The sum uses the Brazil breakdown whenever the document separates it, and the CSV file reports the breakdown used in each row.
The CVM index of quarterly forms, consulted on October 30, 2026 with filings up to October 23, 2026, does not include the ITR (quarterly information form) for September 30, 2026 of any of these companies. The regulatory deadline ends on November 14, 2026, and the count will be updated from those documents.
Version 1.0, of September 7, 2026, covered eight companies over six quarters. The file for that version remains available in Open data, and the change in scope is recorded in the corrections log.
What this figure does not show
- The group includes only companies with public registration that publish both counts and does not represent Brazilian franchising, because most networks are privately held and do not publish unit counts.
- Each company defines in its own way what counts as a unit, including or not kiosks, stores inside third-party premises and operations abroad, which limits direct comparison between them. Madero includes two restaurants in Paraguay, which the release does not separate, and does not include seven restaurants of other concepts, and Track & Field includes one store in Lisbon.
- Not every company breaks down the count by brand, and in those cases the consolidated figure is used. Azzas 2154 and Veste report franchises only for the group total, and part of Madero's figures is obtained from the difference between the total and the franchises cited in the same document.
- The percentage is measured in number of units, not in revenue or floor area, so that a street store and a kiosk have the same weight, and it describes the measured networks, not the full business model of each company.
- A quarter with the acquisition or closure of a brand shifts the total without any location having opened or closed, and a change in the group of companies alters the percentage without any network having changed.
Frequently asked questions
How many units do franchisors listed on the Brazilian stock exchange have?
The 12 publicly traded companies that report company-owned and franchised units on the same date had a combined 12,136 units as of June 30, 2026, with 7,143 franchised and 4,993 company-owned, according to documents filed with CVM (the securities regulator) and the US SEC.
What percentage of stores are franchised at publicly traded companies in Brazil?
The group of 12 publicly traded companies had 58.9% of its units franchised as of June 30, 2026. The percentage varies by company, from 1.4% to 99.6%, and the indicator's table shows each of them with the breakdown used.
Are franchise networks franchising more or less?
Among the eight publicly traded companies with a quarterly series, the net change in the twelve months to June 30, 2026 was 206 more company-owned units and 69 more franchised units, and the franchised share went from 68.7% to 67.5%. The 58.9% share of the group of 12 companies is not comparable to this one, because the group is different.
What is the reference date of the unit count of publicly traded franchisors?
The count uses the position as of June 30, 2026, the most recent one filed by the 12 companies on the same date, in the documents filed with CVM (the securities regulator) and, in the case of Arcos Dorados, with the US SEC. In the CVM index consulted on October 30, 2026, none of them had filed the following quarterly form.
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Networks included in this indicator
Each network has its own profile, in Portuguese, with what official sources record about it and what the network itself declares.
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Maintained by Marktech, which serves franchise networks and franchises. The brands cited belong to their owners and are mentioned here only to identify the network the data refers to.