What the sector pays
Royalty declared by the networks has a median of 5.12% of gross revenue, and the median franchise fee ranges from R$ 30,000 in intimate apparel to R$ 100,000 in gyms
Median declared royalty on gross revenue, in 78 networks, as read on November 8, 2026
See the full table (6 rows)
| Category | Networks | Median | First quartile | Third quartile |
|---|---|---|---|---|
| gym | 8 | R$ 100,000 | R$ 93,750 | R$ 157,500 |
| footwear | 16 | R$ 55,000 | R$ 43,750 | R$ 60,000 |
| coffee shop | 9 | R$ 50,000 | R$ 45,000 | R$ 60,000 |
| clothing | 10 | R$ 37,500 | R$ 31,250 | R$ 40,000 |
| açaí | 8 | R$ 32,500 | R$ 30,000 | R$ 45,000 |
| intimate apparel | 9 | R$ 30,000 | R$ 30,000 | R$ 40,000 |
Royalty and advertising fund, by calculation baseAll networks. Each row is a base, and the bases are not comparable with one another.
| Item and base | Networks | Median | First quartile | Third quartile |
|---|---|---|---|---|
| Royalties on gross revenue | 78 | 5.12% | 5% | 6% |
| Royalties on unspecified revenue | 22 | 5% | 4.25% | 6.5% |
| Royalties on purchases or product cost | 28 | 10% | 5.75% | 15.25% |
| Advertising fund on gross revenue | 43 | 2% | 1.5% | 2% |
| Advertising fund on unspecified revenue | 19 | 1.5% | 1% | 2% |
| Advertising fund on purchases or product cost | 17 | 4% | 2% | 5% |
Minimum area, by categorySmallest declared area, categories with 8 or more networks.
| Category | Networks | Median | First quartile | Third quartile |
|---|---|---|---|---|
| gym | 9 | 250 m² | 100 m² | 750 m² |
| ice cream shop | 10 | 80 m² | 47.5 m² | 115 m² |
| clothing | 13 | 60 m² | 40 m² | 80 m² |
| pizzeria | 9 | 48 m² | 30 m² | 80 m² |
| footwear | 14 | 40 m² | 30 m² | 48.8 m² |
| intimate apparel | 11 | 40 m² | 40 m² | 47.5 m² |
| savory snacks | 9 | 30 m² | 9 m² | 35 m² |
| coffee shop | 11 | 25 m² | 12 m² | 45 m² |
| laundry | 11 | 15 m² | 15 m² | 27.5 m² |
| açaí | 16 | 9 m² | 7.5 m² | 46.2 m² |
| unattended micro market | 8 | 5 m² | 1 m² | 5 m² |
Royalty by category, within a single baseCategories with 8 or more networks on the same calculation base.
| Category | Base | Networks | Median | First quartile | Third quartile |
|---|---|---|---|---|---|
| footwear | purchases or product cost | 9 | 16% | 10% | 18% |
Royalty scheme, by categoryCategories with 8 or more networks that report the item. Schemes with fewer than 5 networks are grouped or omitted.
| Category | Networks that report | Exemption | Fixed amount | Percentage | Others |
|---|---|---|---|---|---|
| açaí | 12 | 5 | 7 | ||
| footwear | 9 | 9 |
Working capital, by categoryCategories with 8 or more networks.
| Category | Networks | Median | First quartile | Third quartile |
|---|---|---|---|---|
| footwear | 9 | R$ 80,000 | R$ 70,000 | R$ 80,000 |
Conditions by segmentMedians, cells with 8 or more networks. Royalty columns separated by base.
| Segment | Franchise fee | Royalties on gross revenue | Royalties on purchases | Minimum area | Working capital | Contract term |
|---|---|---|---|---|---|---|
| Gyms and sports | R$ 90,000 | 175 m² | ||||
| Food | R$ 40,000 | 5% | 30 m² | R$ 30,000 | 5 years | |
| Food, retail and distribution | R$ 40,000 | 18 m² | ||||
| Education | R$ 29,000 | 70 m² | R$ 30,000 | |||
| Fashion and accessories | R$ 45,000 | 10% | 40 m² | R$ 80,000 | ||
| Health, beauty and wellness | R$ 48,000 | 6% | 55 m² | R$ 45,000 | ||
| Services and other businesses | R$ 30,000 | 6% | 40 m² | R$ 30,000 | 5 years | |
| Tourism and hospitality |
Franchise fee, royalty, advertising fund, working capital, contract term and minimum area are declared by some networks on their own franchise page, with no legal obligation to publish them. The indicator groups these values by business category, only for networks whose page does not carry a date before 2024, and for this reason the counts are smaller than those of the indicators of declared royalties and of investment composition, with median and quartiles in cells with 8 or more networks, as read on November 8, 2026. Across the set, the franchise fee has a median of R$ 40,000 in 322 networks, with half between R$ 26,450 and R$ 53,750, and the minimum area, of 40 m² in 342 networks, with half between 20 m² and 70 m². Working capital has a median of R$ 30,000 in 113 networks, with half between R$ 18,500 and R$ 50,000, and the contract term, of 5 years in 51 networks, with equal first and third quartiles.
The royalty has a median only within a single calculation base. On gross revenue, it is 5.12% in 78 networks, with half between 5% and 6%, while on purchases it is 10% in 28 networks, with half between 5.75% and 15.25%, a figure that is not comparable with the previous one because it applies to a different quantity. Of the 301 networks that report the item, 49 declare an exemption and 41 charge a fixed amount, and 83 publish a percentage without a named base or with a base of their own, which does not enter any median. The advertising fund on gross revenue has a median of 2% in 43 networks, with half between 1.5% and 2%.
Separation by base limits the breakdown by category. Only footwear reaches 8 networks with a royalty on the same base, 16% on purchases or product cost, in 9 networks, with half between 10% and 18%. For the other categories, the page of each category reports how many networks declare an exemption or a charge, when the count can be published, and refers to the segment median on the same base. For the franchise fee, 6 categories reach the minimum, from R$ 30,000 in intimate apparel to R$ 100,000 in gyms, and for minimum area, 11. For working capital, 1 category reaches the minimum. For the contract term, no category reaches it.
How we calculate
The values come from the offer census, with the literal excerpt and URL for each network, after the rules of the consolidated dataset and the review. 111 networks whose page carries a date before 2024 are removed, which the indicators of declared royalties and of investment composition keep, and for this reason the counts on this page are smaller than theirs. The category is the main one assigned to the network, without double counting. For values in reais and for area, the lowest declared number applies, which generally refers to the smallest model, and a fee or working capital equal to zero counts as an exemption, outside the median. For royalties and advertising funds with a range, the highest percentage applies, as in the declared royalties indicator.
The bases are classified by the declared text into gross revenue, including gross receipts or gross sales, unspecified revenue, including receipts and sales, and purchases or product cost, including sell-in. Bases are neither added together nor compared. A percentage without a named base or with a base of its own, such as commissions, product price or cash, is counted in the scheme breakdown and does not enter any median. Median and quartiles require 8 networks per cell, and counts by scheme require 5, with the smaller schemes grouped or omitted when the difference would reveal a cell.
What this figure does not show
- The values are declared by the networks themselves, read on November 8, 2026, are not verified by the observatory and do not have a uniform composition, since each network includes different items. They generally refer to the smallest model offered, and the binding document is the disclosure document (Circular de Oferta de Franquia), delivered to the candidate.
- Declaring is the network's choice. Of the 1,931 networks with a page read, 301 report royalties, and the set does not represent the others. A royalty exemption may embed a margin on the products supplied by the franchisor.
- With the minimum of 8 networks, most categories have no royalty cell, and the quartiles rest on few values in the smaller cells. The segment median, used as a reference, includes networks from other categories.
- The fee, the area and the working capital may not refer to the same model within a network. The comparison between investment and area appears in the indicator of investment per square meter, which requires the same model.
Frequently asked questions
How much is a franchise royalty?
Among the networks that declare a percentage on gross revenue, the median is 5.12% in 78 networks, with half between 5% and 6%, as read on November 8, 2026. On purchases, the median is 10% in 28 networks, with half between 5.75% and 15.25%, on a base that is not comparable with the previous one. Of the 301 networks that report the item, 49 declare an exemption.
How much is the royalty for an açaí franchise?
Among açaí networks, 12 report royalties on their own website, of which 5 declare an exemption and 7 adopt another scheme, as read on November 8, 2026. No calculation base gathers 8 networks in the category, and for this reason the percentage is not published. In the food segment, the median is 5% of gross revenue, in 27 networks, with half between 5% and 5.62%. An exemption may embed a margin on the products supplied by the franchisor. The value is declared by the network, and the binding document is the disclosure document (Circular de Oferta de Franquia).
How much is the franchise fee?
The franchise fee declared by the networks has a median of R$ 40,000 in 322 networks, with half between R$ 26,450 and R$ 53,750. By category, with 8 or more networks, the median ranges from R$ 30,000 in intimate apparel to R$ 100,000 in gyms. The value is declared by the network, and the binding document is the disclosure document (Circular de Oferta de Franquia).
What is the contract term of a franchise?
In the 51 networks that publish the term, the median is 5 years, a term declared by at least half of them. No category gathers 8 networks with the data. In the franchise contracts recorded at INPI (the national industrial property institute), mostly from foreign franchisors, the median term is 9.5 years, as shown by the indicator of contract term and currency.
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What the sector paysOther indicators in the same group
Maintained by Marktech, which serves franchise networks and franchises. The brands cited belong to their owners and are mentioned here only to identify the network the data refers to.