What the sector pays
Payback and revenue declared by the networks in commercial advertising have medians of 19 months and R$ 100,000 per month, without verification
Median payback period advertised by 790 networks, in commercial advertising without verification, as read on November 8, 2026
See the full table (7 rows)
| Segment | Networks with a payback period | Advertised payback period, median | First to third quartile | Networks with revenue | Advertised monthly revenue, median | First to third quartile |
|---|---|---|---|---|---|---|
| Gyms and sports | 29 | 24 months | 21 to 27 months | fewer than 10 | fewer than 10 | |
| Food | 205 | 21 months | 18 to 26 months | 94 | R$ 110,000 | R$ 68,125 to R$ 200,000 |
| Food, retail and distribution | 56 | 18 months | 13.8 to 24 months | 25 | R$ 60,000 | R$ 50,000 to R$ 110,000 |
| Education | 50 | 18.5 months | 15 to 23.8 months | 19 | R$ 82,500 | R$ 48,750 to R$ 147,500 |
| Fashion and accessories | 76 | 24 months | 21 to 30 months | 25 | R$ 100,000 | R$ 70,000 to R$ 140,000 |
| Health, beauty and wellness | 130 | 21 months | 15 to 24 months | 51 | R$ 120,000 | R$ 100,000 to R$ 187,500 |
| Services and other businesses | 237 | 15 months | 9 to 19.5 months | 86 | R$ 77,500 | R$ 33,125 to R$ 110,250 |
Advertised monthly revenue, median by segmentthe network's commercial advertising, cells with 10 or more networks, in order of value
Some networks advertise on their franchise page a payback period for the investment and a monthly revenue figure, and these figures are commercial advertising. No public database allows them to be verified, and the observatory does not measure the payback, revenue or profit of franchisees. The indicator describes only what the networks advertise, in aggregate, and does not indicate that a franchise achieves these values.
As read on November 8, 2026, 790 of the 1,931 networks with a page read advertise a payback period, with a median of 19 months and half between 14 and 24 months. Among them, 21.1% advertise up to 12 months, 77.5% up to 24 months and 4.8% advertise 36 months or more. By segment, with ten or more networks per cell, the advertised median ranges from 15 months in services and other businesses to 24 months in fashion and accessories.
Monthly revenue enters the calculation in 308 networks, with a median of R$ 100,000 and half between R$ 60,000 and R$ 165,000, ranging from R$ 60,000 in food, retail and distribution to R$ 120,000 in health, beauty and wellness. Revenue is not profit, and the advertised value does not take into account costs, royalties or the unit's maturation period.
How we calculate
We recorded the payback period and monthly revenue only with a literal excerpt from the network's page, excluding testimonials from individual franchisees. When there is a range, we use the midpoint, and with the lowest value of each range the median payback would be 18 months, and with the highest, 24 months. Of the revenue figures, 47 values were left out of the calculation, 40 because they were a ceiling advertised with the word até (up to) and 7 because they were a value per piece of equipment, scenario or isolated case, and with them the median would be R$ 100,000. We publish only aggregates by segment, with ten or more networks per cell, with no network names on this page, in the table or in the CSV. Of the 2,155 networks in the universe, 1,931 had their page read and remained in the denominator, and 104 were removed because they are blocked by robots.txt, of which 101 bar AI agents by name, along with 16 with no usable text, 51 with no server response, 47 in which only the home page responded and 6 discarded in the review because of values on a third-party domain or spam.
What this figure does not show
- The advertised payback period and revenue are the network's commercial advertising and not a verified result. The sample comprises the networks that chose to advertise the figure and does not represent the other networks.
- The values are declared by the networks themselves, read on November 8, 2026, are not verified by the observatory and do not have a uniform composition, since each network includes different items. They generally refer to the smallest model offered, and the binding document is the disclosure document (Circular de Oferta de Franquia), delivered to the candidate.
- Each network uses its own criterion, such as average revenue, revenue of a mature unit, a business plan projection or a scenario, and the criterion is not always stated.
- The observatory has no data on franchisee results that would allow the advertised value to be compared with the actual result, and the figures on this page do not serve as a projection for a unit.
Frequently asked questions
What payback period do franchises advertise?
In the 790 networks that advertise the period on their own page, the median is 19 months, with half between 14 and 24 months, as read on November 8, 2026. The figure is the network's commercial advertising, not verified against any public database, and does not indicate the result of a franchisee.
How much monthly revenue do franchises claim?
The median advertised monthly revenue is R$ 100,000, in 308 networks, with half between R$ 60,000 and R$ 165,000. It is commercial advertising, and revenue is not profit.
Is the payback advertised by a franchise guaranteed?
No. The advertised period is a commercial statement by the network, based on its own criterion, and no public database allows it to be verified. The binding document is the disclosure document (Circular de Oferta de Franquia), delivered to the candidate.
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What the sector paysOther indicators in the same group
Maintained by Marktech, which serves franchise networks and franchises. The brands cited belong to their owners and are mentioned here only to identify the network the data refers to.