What the sector pays
Franchise fee equals 20.0% of the investment declared by the networks and working capital 15.2%
Franchise fee as a share of the lowest declared investment, median of 235 networks where the composition is comparable, as read on November 8, 2026
See the full table (4 rows)
| Declared investment | Networks, franchise fee | Franchise fee, share | Franchise fee, median value | Networks, working capital | Working capital, share |
|---|---|---|---|---|---|
| Up to R$ 100,000 | 52 | 40.9% | R$ 25,500 | 18 | 18.4% |
| R$ 100,000 to R$ 200,000 | 70 | 24.0% | R$ 40,000 | 29 | 17.6% |
| R$ 200,000 to R$ 400,000 | 57 | 16.7% | R$ 49,000 | 16 | 14.6% |
| Above R$ 400,000 | 56 | 10.0% | R$ 60,000 | 17 | 13.9% |
Share of the investment by segmentMedian share of the lowest declared investment, cells with 5 or more networks.
| Segment | Networks, franchise fee | Franchise fee | Networks, working capital | Working capital |
|---|---|---|---|---|
| Gyms and sports | 11 | 15.0% | 3 | fewer than 5 networks |
| Food | 66 | 18.6% | 18 | 13.5% |
| Food, retail and distribution | 13 | 23.5% | 6 | 9.1% |
| Education | 13 | 18.3% | 7 | 15.7% |
| Fashion and accessories | 44 | 16.2% | 12 | 19.4% |
| Health, beauty and wellness | 36 | 19.3% | 17 | 13.6% |
| Services and other businesses | 51 | 27.3% | 17 | 18.8% |
Advertising fund on revenue, by segmentDeclared percentage, with the highest value when there is a range, cells with 5 or more networks.
| Segment | Networks | Median |
|---|---|---|
| Food | 31 | 1.5% |
| Food, retail and distribution | 5 | 2% |
| Fashion and accessories | 10 | 2% |
| Health, beauty and wellness | 12 | 2% |
| Services and other businesses | 11 | 2% |
Declared investment and registered capitalMeasured networks with 30 or more companies, in October 2026. Registered capital does not measure the capital invested.
| Declared investment | Networks | Investment, median | Registered capital, median across networks | Registered capital relative to investment |
|---|---|---|---|---|
| Up to R$ 100,000 | 33 | R$ 49,300 | R$ 42,500 | 0.86 |
| R$ 100,000 to R$ 200,000 | 66 | R$ 150,000 | R$ 52,750 | 0.39 |
| R$ 200,000 to R$ 400,000 | 60 | R$ 298,000 | R$ 76,250 | 0.26 |
| Above R$ 400,000 | 39 | R$ 550,000 | R$ 100,000 | 0.18 |
The investment that networks publish does not have a uniform composition, and comparison between items is possible only where the page itself allows it. On November 8, 2026, 235 networks publish investment and franchise fee in a comparable form, and the fee equals, at the median, 20.0% of the lowest declared investment, with half between 13.3% and 30.5% (95% interval of the median from 18.5% to 21.4%). In the 76 networks where the text indicates that the total includes the fee, the median is 20.2%. The share decreases with the size of the investment, from 40.9% in networks of up to R$ 100,000 to 10.0% in those above R$ 400,000, a partly arithmetic effect, because the median fee rises less, from R$ 25,500 to R$ 60,000, while the denominator multiplies. Working capital, in 80 networks, equals 15.2%, with half between 12.2% and 21.5%. In the 19 where the text indicates that the total includes working capital, it is 15.4%.
Investment per area is not part of this composition and appears in the indicator of declared investment per square meter, which requires investment and area for the same unit model.
The advertising fund appears in 268 networks, of which 178 charge a percentage, 63 declare an exemption and 27 charge a fixed amount. On revenue, gross or unspecified, the median is 2% in 75 networks, and the sum with the royalty on the same base has a median of 7.25% in 62. The contract term is stated by 57 networks, with a median of 5 years and 68.4% of them at 5 years.
The public registry offers an order-of-magnitude check. In 198 measured networks, the declared investment and the median registered capital of the franchised companies have a rank correlation of 0.53 (interval from 0.41 to 0.63), and registered capital equals, at the median, 0.31 times the lowest investment.
How we calculate
We consider the share comparable when the investment has passed the review of the offer census, the item is smaller than the investment, and neither the excerpt nor the reading note indicates that the total excludes the item. The rule removes 10 networks for the franchise fee and 12 for working capital, and items declared as zero are not included. The share uses the lowest declared values, which generally refer to the smallest model, and with the midpoints the medians would be 18.7% and 16.0%. Only in some cases does the page state that the total includes the item, and for this reason the medians restricted to those cases are given in the text.
The advertising fund and the royalty are added together only when both apply to revenue, excluding purchase bases. Here, revenue combines the gross base and the unspecified base, and for this reason the count exceeds that of the indicators of declared royalties and of conditions by category, which keep the two apart. The advertising fund count leaves out the network with atypical values that is also excluded from the medians of the declared royalties indicator. Registered capital is the median declared in the registry of the companies with an active establishment attributed to the network, in October 2026, excluding sole proprietors and the franchisor, and only in networks with 30 or more companies. Cells with fewer than 5 networks are not published.
What this figure does not show
- The values are declared by the networks themselves, read on November 8, 2026, are not verified by the observatory and do not have a uniform composition, since each network includes different items. They generally refer to the smallest model offered, and the binding document is the disclosure document (Circular de Oferta de Franquia), delivered to the candidate.
- Most pages do not state whether the total investment includes the franchise fee or working capital, so some of the shares compare an item with a total that may not contain it, which raises them relative to the actual composition. The page also does not generally state whether the item is the same as that of the smallest model.
- The 57 networks that publish a contract term are 3.0% of the networks with a page read, and the distribution describes only that group.
- Registered capital is a value declared in the articles of association, does not measure the capital invested, and is observed in companies that remain active. The correlation indicates consistency in order of magnitude, and does not confirm the value declared by any network.
Frequently asked questions
What share of the total investment is the franchise fee?
In the 235 networks where the comparison is possible, the fee equals, at the median, 20.0% of the lowest investment declared by the networks, with half between 13.3% and 30.5%, as read on November 8, 2026. The share decreases as the investment increases, and most pages do not state whether the total includes the fee.
What is the most common franchise contract term?
In the 57 networks that publish the term, the median is 5 years, and 68.4% declare 5 years. The term appears in 3.0% of the networks with a page read. In the franchise contracts recorded at INPI (the national industrial property institute), mostly from foreign franchisors, the median term is 9.5 years, as shown by the indicator of contract term and currency.
Report an error on this page (in Portuguese)
What the sector paysOther indicators in the same group
Maintained by Marktech, which serves franchise networks and franchises. The brands cited belong to their owners and are mentioned here only to identify the network the data refers to.