Size and presence
Franchise revenue equals 2.37% of nominal GDP in 2025
Franchising revenue in 2025 as a share of the year's nominal GDP, compared with 2.32% in 2024
See the full table (13 rows)
| Year | Nominal GDP | Revenue published by ABF as a share of GDP |
|---|---|---|
| 2013 | R$ 5.33 trillion | 2.22% |
| 2014 | R$ 5.78 trillion | 2.23% |
| 2015 | R$ 6.00 trillion | 2.33% |
| 2016 | R$ 6.27 trillion | 2.41% |
| 2017 | R$ 6.59 trillion | 2.48% |
| 2018 | R$ 7.00 trillion | 2.50% |
| 2019 | R$ 7.39 trillion | 2.53% |
| 2020 | R$ 7.61 trillion | 2.20% |
| 2021 | R$ 9.01 trillion | 2.05% |
| 2022 | R$ 10.08 trillion | 2.10% |
| 2023 | R$ 10.94 trillion | 2.20% |
| 2024 | R$ 11.78 trillion | 2.32% |
| 2025 | R$ 12.74 trillion | 2.37% |
The annual revenue published by ABF (Brazilian Franchising Association) is the most cited figure in the sector and is released in current reais, without reference to the size of the economy, which makes it difficult to assess whether franchising grew more or less than the economy. We divide this value by the nominal GDP of the same year and publish the ratio, with the caveat that the numerator is a sample survey by the association and the denominator is a national account of IBGE (the national statistics institute), two distinct kinds of data.
ABF published revenue of R$ 301.7 billion for Brazilian franchising in 2025. The country's nominal GDP in the same year was R$ 12.74 trillion, according to IBGE, which results in a ratio of 2.37%. In 2024 the same calculation gave 2.32%, so the ratio rose by 0.05 percentage point in one year.
The usefulness of the ratio lies in placing numerator and denominator in the same year's currency. Since revenue is summed gross receipts and GDP is value added, it indicates an order of magnitude and not the sector's contribution to the country's output. Nor does the ratio separate inflation from real growth, and it shows only whether the published revenue grew more or less than the economy in current values. The association reports growth in nominal terms, without deflating, and in a year of high inflation part of the announced increase is price variation; a reading in volume would require a sector-specific deflator, which does not exist.
How we calculate
We divide the annual franchising revenue published by ABF by Brazil's nominal GDP in the same year, published by IBGE in the national accounts and available in SIDRA, with no adjustment to either term. For 2025 the calculation uses R$ 301.7 billion in revenue and R$ 12.74 trillion in GDP, and for 2024 we repeat the procedure with that year's own values. The ABF figure is cited with attribution and date, as the press does, and the association does not serve as a database for the observatory, only as the origin of the value that appears in the sentence. For this reason the table and the CSV show IBGE's GDP and the calculated ratio, year by year, and not the association's revenue series, available on the association's own page.
What this figure does not show
- The revenue published by ABF comes from a sample survey with forms filled in by the networks themselves, and the association does not publish a complete methodology or a margin of error.
- Numerator and denominator are of different natures, because revenue is summed gross receipts and GDP is value added, so the ratio indicates an order of magnitude and not the sector's contribution to output.
- Adding up network revenue produces double counting, since the franchisor's sale to the franchisee and the franchisee's sale to the consumer may enter the same sum.
- ABF reports growth in nominal terms, without deflating, which does not separate price increases from real expansion.
- Nominal GDP for 2025 is revised by IBGE in subsequent releases, and the ratio changes when that happens.
The sector's revenue comes from ABF's Pesquisa de Desempenho do Franchising (franchising performance survey), cited with attribution; the association's annual series is not included in the table or the CSV, which show IBGE's GDP and the ratio calculated by the observatory.
Frequently asked questions
How much does franchising represent in Brazil's GDP?
The R$ 301.7 billion in revenue published by ABF (Brazilian Franchising Association) for 2025 equals 2.37% of the year's nominal GDP, which was R$ 12.74 trillion according to IBGE (the national statistics institute). In 2024 the ratio was 2.32%. This is an order of magnitude, not a measure of contribution to GDP.
Did franchising grow faster than the economy in 2025?
In current values, yes, by a small margin. The ratio between the revenue published by ABF (Brazilian Franchising Association) and nominal GDP went from 2.32% in 2024 to 2.37% in 2025, and the calculation does not separate inflation from real growth.
Is the revenue published by ABF official data?
No. It is a sample survey by ABF (Brazilian Franchising Association) itself, with forms filled in by the networks, cited here with attribution and date. The observatory does not use it as a database.
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Maintained by Marktech, which serves franchise networks and franchises. The brands cited belong to their owners and are mentioned here only to identify the network the data refers to.