Size and presence
CNAE class of franchisors pays an average wage of 5.2 minimum wages, almost double that of all companies
Average monthly wage, in minimum wages, of salaried employees of local units in CNAE class 77.40-3 in 2024
See the full table (3 rows)
| Year | Salaried employees in the class | Wages and other compensation | Average monthly wage in the class | Across the register | Salaried employees with completed higher education |
|---|---|---|---|---|---|
| 2024 | 23,477 | R$ 2.17 billion | 5.2 minimum wages (R$ 7,337) | 2.8 minimum wages | 32.6% |
| 2023 | 21,566 | R$ 1.64 billion | 4.9 minimum wages (R$ 6,466) | 2.8 minimum wages | 33.1% |
| 2022 | 17,439 | R$ 1.29 billion | 4.9 minimum wages (R$ 5,914) | 2.9 minimum wages | 38.1% |
The Cadastro Central de Empresas (CEMPRE), the central business register of IBGE (the national statistics institute), reports for each class of the CNAE (national classification of economic activities) the number of local units, salaried personnel and wages paid. The indicator reads these figures for class 77.40-3, management of non-financial intangible assets, where the classification places the sale and licensing of franchises, and compares them with the register as a whole.
In 2024, the class had 23,477 salaried employees, compared with 17,439 in 2022, and paid R$ 2.17 billion in wages and other compensation. The average monthly wage was 5.2 minimum wages, R$ 7,337, 1.9 times that of the register as a whole, of 2.8 minimum wages. The difference follows educational attainment, since 32.6% of the class's salaried employees have completed higher education, compared with 14.7% across all business entities, and women account for 57.1% of salaried employees.
The figures describe the headquarters and teams of franchisors, and not the jobs in franchised units, which are registered under the activities of each business, such as food, retail and services. The count of local units in the class and the franchisor profile show the reach and the limits of the class as a portrait of the sector.
How we calculate
The figures come from the Cadastro Central de Empresas of IBGE, through SIDRA. Local units, salaried personnel and wages of class 77.40-3 come from table 9528. The average monthly wage, in minimum wages and in reais, comes from table 9529, which publishes it for group 77.4, made up only of class 77.40-3, and for the total of local units and of business entities. Educational attainment and the share of women come from table 7528, which reports salaried employees by company. The series runs from 2022 to 2024, the years of the register's current series.
What this figure does not show
- Class 77.40-3 also covers the licensing of other brands and intangible assets, and not every local unit in it is a franchisor.
- Some franchisors register another primary activity and fall outside the class, as shown in the franchisor profile.
- The jobs and wages of franchised units are not included here, because those companies register under the activity of each business.
- The register measures salaried personnel on December 31 and wages paid during the year, and the average in minimum wages uses the year's average minimum wage.
- Educational attainment and the share of women are measured by company, and not by local unit, and the totals of the two approaches differ.
Frequently asked questions
How much do people who work at franchisors earn?
In CNAE (national classification of economic activities) class 77.40-3, where the classification places franchisors, the average monthly wage was 5.2 minimum wages in 2024, R$ 7,337, compared with 2.8 minimum wages across the register of IBGE (the national statistics institute).
How many people work at franchisors?
The local units of CNAE (national classification of economic activities) class 77.40-3 had 23,477 salaried employees in 2024, out of 38,625 employed persons, which include partners and owners. The class does not coincide with the set of franchisors, and the number does not include jobs in franchised units.
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Maintained by Marktech, which serves franchise networks and franchises. The brands cited belong to their owners and are mentioned here only to identify the network the data refers to.