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Where the units are and who operates them

120 of the 503 franchise networks measured have 10 or more units in municipalities of up to 50,000 inhabitants

Measured networks with 10 or more units in municipalities with up to 50,000 inhabitants, out of a total of 503

Calculated on November 8, 2026 · 503 networks, 6,849 units in 1,851 municipalities with up to 50,000 inhabitants

120measured networks have 10 or more units in municipalities with up to 50,000 inhabitants
120 of the 503 franchise networks measured have 10 or more units in municipalities of up to 50,000 inhabitantsin %
120Networks with 10 or more units in municipalities with up to 50,000 inhabitants
13Networks on the list with more than half of their units in these municipalities
11.8% and 30.5%Share of units and of population in these municipalities
1,851 of 4,889Municipalities with up to 50,000 inhabitants with a unit of the networks
52Networks on the list with investment declared on their own website
See the full table (120 rows)
NetworkSegmentUnits in municipalities with up to 50,000Units nationwideShareMunicipalitiesDeclared investment
Agility TelecomServices and other businesses496971.0%47not declared
OralDentsHealth, beauty and wellness12718170.2%117R$ 250,000
Farmácias BravaHealth, beauty and wellness477067.1%44not declared
Creme ManiaFood588865.9%51R$ 145,000 to R$ 220,000
Drogaria Poupe JáHealth, beauty and wellness568764.4%50R$ 150,000
Farmácias Brasil Poupa LarHealth, beauty and wellness436863.2%43not declared
Protege Vistoria AutomotivaServices and other businesses233762.2%22not declared
Drogaria AmericanaHealth, beauty and wellness8814262.0%65R$ 300,000
OdontoTopHealth, beauty and wellness549258.7%53not declared
FarmagnusHealth, beauty and wellness213658.3%18not declared
Alfa VistoriaServices and other businesses254358.1%25not declared
Açaiteria MixFood305653.6%22R$ 100,000 to R$ 150,000
InviolávelServices and other businesses7514850.7%75not declared
Oral CentterHealth, beauty and wellness479649.0%42not declared
Odonto ExcellenceHealth, beauty and wellness20643047.9%201not declared
Rede Bem DrogariasHealth, beauty and wellness265646.4%26R$ 350,000 to R$ 628,000
Mr. ShakeFood6013046.2%53not declared
KNN IdiomasEducation17337745.9%162R$ 80,000
Especialista VistoriasServices and other businesses337444.6%33not declared
Olho Vivo VistoriasServices and other businesses317044.3%31not declared
Óticas Bamboo BrasilFashion and accessories276144.3%26not declared
EcoPowerServices and other businesses235244.2%21not declared
Phenom IdiomasEducation204841.7%19not declared
OdontoCompanyHealth, beauty and wellness4651,11841.6%449R$ 450,000
Delivery MuchServices and other businesses133240.6%13not declared
Gela BocaFood194740.4%19R$ 500,000
Farma & FarmaHealth, beauty and wellness174339.5%13R$ 470,000
Prátika VistoriaServices and other businesses153938.5%15not declared
GV ClínicasHealth, beauty and wellness215538.2%21not declared
GebonFood256836.8%23R$ 268,000
Via Certa Educação ProfissionalEducation113135.5%11R$ 55,000
The Best AçaíFood20660034.3%198R$ 250,000 to R$ 330,000
Oficina das TintasServices and other businesses185334.0%17R$ 360,000
Auto VisãoServices and other businesses5517132.2%54not declared
Tech VistoriasServices and other businesses247532.0%24not declared
CredFácilServices and other businesses3511331.0%35not declared
O BoticárioHealth, beauty and wellness5791,95429.6%524not declared
ABC da ConstruçãoServices and other businesses217229.2%21not declared
Loucas por EsmaltesHealth, beauty and wellness186229.0%18not declared
CremolattoFood176028.3%14not declared
Container Baby & KidsFashion and accessories207128.2%20R$ 59,000 to R$ 449,000
DrogaSHOPHealth, beauty and wellness227927.8%22R$ 250,000 to R$ 700,000
Cacau ShowFood, retail and distribution8953,24527.6%804R$ 64,900
Trilhas da AmazôniaFood4516327.6%43R$ 130,000
CrosbyFashion and accessories155825.9%15not declared
MarveeServices and other businesses176625.8%13R$ 120,000
Rede POP Pet CenterServices and other businesses3012124.8%29not declared
Prepara IAEducation197724.7%16R$ 150,000
Dog KingFood145724.6%13not declared
Visão TotalServices and other businesses3615024.0%36R$ 10,000
LupoFashion and accessories125024.0%12R$ 130,000
60 SaboresFood166823.5%14not declared
CNAEducation7633522.7%73R$ 37,000
EvydhenceServices and other businesses177821.8%17not declared
Azul EmpréstimoServices and other businesses136121.3%13not declared
Casa do ConstrutorServices and other businesses8741221.1%86R$ 349,000
Velox Soluções FinanceirasServices and other businesses157619.7%15not declared
Instituto MixEducation3718919.6%35not declared
OrtoestéticaHealth, beauty and wellness115619.6%11R$ 230,000
Oral SinHealth, beauty and wellness8141719.4%78R$ 450,000
Farmácia ArtesanalHealth, beauty and wellness199819.4%19R$ 488,000
CCAAEducation189319.4%17R$ 175,000 to R$ 300,000
Ensina Mais Turma da MônicaEducation147219.4%13R$ 120,000
Coife OdontoHealth, beauty and wellness3518419.0%32not declared
EcovilleServices and other businesses3921118.5%39not declared
Wizard by PearsonEducation3619618.4%33not declared
FarmafórmulaHealth, beauty and wellness2513818.1%25not declared
Outlet das TintasServices and other businesses179418.1%17not declared
OrtobomServices and other businesses4123317.6%41not declared
Decor ColorsServices and other businesses6437117.3%63R$ 35,000
Água de CheiroHealth, beauty and wellness2213416.4%21not declared
FiskEducation2213516.3%22not declared
CF ContabilidadeServices and other businesses138016.2%12R$ 14,000 to R$ 36,000
Oral UnicHealth, beauty and wellness4528315.9%44not declared
Cresci e PerdiFashion and accessories8554515.6%84R$ 185,000
Açaí da BarraFood117215.3%11R$ 110,000
Cia da SaúdeFood, retail and distribution138615.1%10not declared
SorrifácilHealth, beauty and wellness1812015.0%16not declared
LavôServices and other businesses8458814.3%79R$ 199,000
Chocolate LuganoFood, retail and distribution1711914.3%16not declared
Saúde Livre VacinasHealth, beauty and wellness2114814.2%21not declared
MicrolinsEducation3122014.1%31R$ 150,000 to R$ 250,000
Acqua Lavanderia ExpressServices and other businesses2014214.1%20not declared
Terceira VisãoServices and other businesses107213.9%10not declared
BiomagistralHealth, beauty and wellness1511013.6%14R$ 199,000
IntervisãoServices and other businesses118413.1%11not declared
Suporte SmartServices and other businesses1411612.1%13R$ 35,000
Anjos Colchões e SofásServices and other businesses2420511.7%22R$ 450,000
KumonEducation119911.1%11not declared
Instituto Visão SolidáriaFashion and accessories1715511.0%17not declared
Go CoffeeFood1816710.8%17R$ 150,000
Óticas CarolFashion and accessories767759.8%72R$ 290,000
Maria ExpressServices and other businesses191959.7%18not declared
JAH do AçaíFood131399.4%12R$ 200,000
Doutor HérniaHealth, beauty and wellness202219.0%20not declared
LIVE!Fashion and accessories131508.7%12not declared
Mestre da ObraServices and other businesses151778.5%15R$ 299,000
OrthoDonticHealth, beauty and wellness222748.0%22not declared
Chilli BeansFashion and accessories527067.4%43R$ 128,000 to R$ 345,000
Casa de BolosFood, retail and distribution233097.4%22R$ 170,000
Bubble BoxServices and other businesses131857.0%13not declared
HeringFashion and accessories162326.9%15not declared
Óticas DinizFashion and accessories578436.8%47not declared
AcuidarHealth, beauty and wellness121766.8%12not declared
AvatimHealth, beauty and wellness263926.6%25not declared
KidStokFashion and accessories192876.6%18not declared
REMAXServices and other businesses111706.5%11R$ 290,000
Gracie BarraGyms and sports111786.2%11not declared
LavateriaServices and other businesses121986.1%10R$ 200,000
CVCTourism and hospitality101715.8%10not declared
Milky MooFood376465.7%36R$ 350,000
LavblueServices and other businesses101905.3%10not declared
SkyFit AcademiaGyms and sports193685.2%18R$ 800,000 to R$ 3,500,000
ToutiHealth, beauty and wellness173524.8%15R$ 15,000
Cheirin BãoFood224704.7%21R$ 300,000 to R$ 350,000
HavaianasFashion and accessories132854.6%12not declared
EmagrecentroHealth, beauty and wellness122624.6%12R$ 135,000
SubwayFood429824.3%37not declared
GiraffasFood194454.3%14not declared
Bob'sFood195923.2%13R$ 1,346,000

Networks with the most units in municipalities with up to 50,000 inhabitantsThe 15 highest counts, regardless of share.

NetworkSegmentUnits in municipalities with up to 50,000ShareMunicipalitiesStates
Cacau ShowFood, retail and distribution89527.6%80425
O BoticárioHealth, beauty and wellness57929.6%52425
OdontoCompanyHealth, beauty and wellness46541.6%44918
Odonto ExcellenceHealth, beauty and wellness20647.9%20111
The Best AçaíFood20634.3%1989
KNN IdiomasEducation17345.9%16216
OralDentsHealth, beauty and wellness12770.2%1178
Drogaria AmericanaHealth, beauty and wellness8862.0%656
Casa do ConstrutorServices and other businesses8721.1%8617
Cresci e PerdiFashion and accessories8515.6%8410
LavôServices and other businesses8414.3%7917
Oral SinHealth, beauty and wellness8119.4%788
CNAEducation7622.7%7318
Óticas CarolFashion and accessories769.8%7215
InviolávelServices and other businesses7550.7%758

By segmentActive CNPJs of all measured networks, including those that do not reach the list's minimum and those removed from it for namesake risk. The last column indicates the network that exceeds 50% of the numerator, in which case the share reflects that network. In food, retail and distribution, Cacau Show accounts for 895 of the 996 CNPJs.

SegmentUnits in municipalities with up to 50,000Units nationwideShareNetwork above 50% of the numerator
Health, beauty and wellness2,44612,36419.8%None
Food, retail and distribution9966,00016.6%Cacau Show, 89.9%
Education5073,29715.4%None
Services and other businesses1,31111,02311.9%None
Food90612,6707.2%None
Fashion and accessories5869,6576.1%None
Tourism and hospitality244725.1%None
Gyms and sports732,4573.0%None

By municipality sizeMunicipalities with up to 50,000 inhabitants, with each band's share of the country's units and population.

RangeMunicipalitiesWith a unit of the networksUnitsShare of unitsShare of population
Up to 10,000 inhabitants2,4683134040.7%6.0%
10,000 to 20,000 inhabitants1,3506651,5052.6%9.0%
20,000 to 50,000 inhabitants1,0708734,9408.5%15.5%

The CNPJ (Brazilian company registry) records report the municipality of each establishment, which makes it possible to identify the franchise networks present in municipalities with up to 50,000 inhabitants. Brazil has 4,889 municipalities in this band, home to 30.5% of the population and to 11.8% of the 57,940 active CNPJs of the measured networks, referred to here as units. These networks have a unit in 1,851 of them.

Of the 503 measured networks, 120 have 10 or more units in these municipalities. In 13 of them, the band holds more than half of the units, and the highest share is that of Agility Telecom, with 71.0%. In absolute numbers, the largest counts are those of Cacau Show, with 895 units; O Boticário, with 579 units; and OdontoCompany, with 465 units. The share varies across segments, from 19.8% in health, beauty and wellness to 3.0% in gyms and sports. In food, retail and distribution, Cacau Show accounts for 895 of the 996 CNPJs.

The table is sorted by the share of units in municipalities with up to 50,000 inhabitants and shows the investment declared by the network itself, available for 52 of the 120 networks. The list describes where the units are registered, without evaluating the networks or indicating suitability for small towns.

How we calculate

In the open CNPJ data of Receita Federal (the federal tax authority), reference month October 2026, we counted the active establishments that the observatory's census attributes to the 503 networks with at least 30 establishments in the subset, and classified them by the municipality's estimated population for 2025 (IBGE, the national statistics institute, table 6579). The list includes networks with 10 or more units in municipalities with fewer than 50,000 inhabitants. The share divides these units by the network's national total. The investment is the amount the network declares on its own franchise page, read on October 30, 2026, excluding the values that the review of the declared investment indicator removes. The list excludes 6 networks with a namesake risk identified when reading the trade names, or whose website lists fewer than half of the CNPJs attributed to them, by the same ratio used in the indicators of municipalities without a network and of fastest-growing categories, and these networks remain in the totals and segments. The single establishment with no matching municipality is left out of the total.

Calculated on November 8, 2026. Method version 1.0. Sample: 503 networks, 6,849 units in 1,851 municipalities with up to 50,000 inhabitants.

What this figure does not show

  • Namesakes weigh more in small municipalities, where a local business may use the same name as a network. The check covers the cases identifiable by name and by the network's store locator, not all of them.
  • The count is of active CNPJs with the brand in the trade name. Some networks have establishments under another trade name, and some active CNPJs may not be in operation.
  • Some municipalities with up to 50,000 inhabitants are part of metropolitan areas and function as neighborhoods of a larger city. The file reports each network's share outside these areas.
  • The investment is declared by the network, without verification, and may vary by format and region. Networks with fewer than 30 establishments are not measured, including regional networks present in small towns.
  • Presence in small municipalities provides no information on the revenue, payback or survival of units in this band.

Frequently asked questions

Which franchises are present in small towns in Brazil?

Of the 503 franchise networks measured by the observatory, 120 have 10 or more units in municipalities with up to 50,000 inhabitants. The largest counts are those of Cacau Show, with 895 units; O Boticário, with 579 units; and OdontoCompany, with 465 units. The highest shares of units in this band are those of Agility Telecom, with 71.0%; OralDents, with 70.2%; and Farmácias Brava, with 67.1%. The data describe the location of units, without evaluating the networks.

How many franchises are there in Brazilian towns with up to 50,000 inhabitants?

There are 6,849 units of the 503 measured franchise networks in these municipalities, 11.8% of the national total, present in 1,851 of the 4,889 municipalities in the band, which holds 30.5% of the population. The count considers active CNPJs (Brazilian company registry) with the brand in the trade name, in the reference month of October 2026.

How much does a franchise present in small towns cost?

Among the 120 franchise networks with 10 or more units in municipalities with up to 50,000 inhabitants, 52 declare an investment on their own website, with a median of R$ 192,000 for the lowest declared amount. The amount is declared by the network for its operation in general, not a cost specific to small towns.

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Where the units are and who operates themOther indicators in the same group

64.7% Network openings outside state capitals rise from 59.4% to 64.7% in ten years 68.3% 68.3% of franchise network units are outside the state of the franchisor's headquarters 21.3% One in five franchise network establishments is in a shopping center 68.1% Two thirds of franchise units belong to companies in Simples Nacional

All indicators

Maintained by Marktech, which serves franchise networks and franchises. The brands cited belong to their owners and are mentioned here only to identify the network the data refers to.