Marktech Blog
Our specialists share performance marketing insights: Meta Ads, Google Ads, analytics, optimization and more.
Facebook Ad Frequency: What Is the Ideal Number?
Understand ad frequency in Meta Ads: where to track it, what influences the metric, and the ideal value to avoid creative fatigue.
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Facebook Ads or Google Ads: Where and How Much to Invest?
Learn best practices for splitting your budget between Google Ads and Meta Ads (formerly Facebook Ads) and find out which channel to start with.
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Google Ads Callout Extensions
See what Google Ads callouts are, how to set up the asset at the account, campaign, or ad group level, and tips for writing your own.
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The Complete Guide to Google Ads Ad Extensions
Get to know every Google Ads ad asset (formerly extensions), what each one does, and how to use them to improve your results.
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Google Ads Lead Form Extension
Meet the Google Ads lead form asset (the former lead form extension), which shortens the path between the click and the contact you receive.
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A/B Testing: A Powerful Optimization Tool
A/B testing is one of the most effective ways to increase conversions. See when to use it, how to measure significance, and what to do with the result.
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Google Ads Ad Relevance: What It Is and How to Improve
Ad relevance is one of the three components of the Google Ads Quality Score. Learn how it is evaluated and get five tips to improve it.
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Understanding the Google Ads Quality Score
What the Google Ads Quality Score is, in plain terms: the 1 to 10 scale, the 3 components behind the score, and how to improve each one.
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Ad Extensions: How to Apply Them More Efficiently
Learn how to apply ad assets (the former ad extensions) at the account, campaign, and ad group levels to show more relevant ads.
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