Rules and transparency
9.2% of networks declare on their own website that no prior experience in the industry is required, and 6.7% declare territorial exclusivity, full or conditional, on franchise pages read from October 30 to November 8, 2026
Share of the 1,929 networks with a franchise page read that declare that no prior experience in the industry is required, in readings from October 30 to November 8, 2026
See the full table (9 rows)
| Declaration on the franchise page | Networks | Share of networks read |
|---|---|---|
| Declare that no prior experience in the industry is required | 178 | 9.2% |
| Declare territorial exclusivity, full or conditional | 129 | 6.7% |
| Report a setup time | 126 | 6.5% |
| Declare a candidate profile requirement | 45 | 2.3% |
| Declare that no formal education in the field is required | 34 | 1.8% |
| Require the franchisee or a partner to take part in operations | 32 | 1.7% |
| Accept a unit run by a hired manager or team | 26 | 1.3% |
| Declare a minimum population of the municipality as a condition | 15 | 0.8% |
| State that they do not grant territorial exclusivity | 8 | 0.4% |
Territorial exclusivitynetworks with a page read that address the topic, out of 1,929
| Declaration | Networks | Share of networks read |
|---|---|---|
| Declared exclusivity | 109 | 5.7% |
| Conditional exclusivity | 20 | 1.0% |
| No exclusivity | 8 | 0.4% |
| Declared only in a sales pitch, among those declared | 17 | 0.9% |
Operating modelnetworks with a page read that address the topic, out of 1,929
| Declaration | Networks | Share of networks read |
|---|---|---|
| Require the franchisee or a partner to take part | 32 | 1.7% |
| With full-time dedication expressly stated, among those requiring participation | 6 | 0.3% |
| Without stating the dedication, among those requiring participation | 22 | 1.1% |
| Accept a unit run by a hired manager or team | 26 | 1.3% |
Minimum population of the municipalitymedian required floor of 80,000 inhabitants, with half between 55,000 and 150,000, in 15 networks
| Declaration or range of the required floor | Networks |
|---|---|
| Minimum population as a condition | 15 |
| Preference, expansion focus or indicated size, not a condition | 13 |
| Floor for a single model, with another model without a floor | 5 |
| Models by city size, without a minimum population | 22 |
| Required floor below 150,000 | 10 |
| Required floor of 150,000 or more | 5 |
Setup time by declared starting pointcalendar days, highest value of the range reported; starting points with 5 or more networks
| Counted from | Networks | First quartile | Median | Third quartile |
|---|---|---|---|---|
| Contract signing | 36 | 82 days | 90 days | 120 days |
| Site definition, construction or a stage beyond signing | 18 | 65 days | 90 days | 112 days |
| Application or first contact | 10 | 90 days | 120 days | 180 days |
| Starting point not reported | 60 | 45 days | 75 days | 90 days |
Candidate profile requirementsnetworks that list each requirement, excluding those that only recommend it; categories with 5 or more networks
| Requirement | Networks | Share of networks read |
|---|---|---|
| Experience in management, sales or the industry | 17 | 0.9% |
| Formal education, schooling or professional registration | 10 | 0.5% |
| Residence in the municipality or region | 10 | 0.5% |
| Own funds or proven liquidity | 9 | 0.5% |
| Minimum age | 6 | 0.3% |
Support items cited on the page1,338 networks cite at least one item (69.4%); items read uniformly across the three alphabetical batches
| Item | Networks | Share of networks read |
|---|---|---|
| Training | 1,126 | 58.4% |
| Site selection and market study | 491 | 25.5% |
| Management system | 343 | 17.8% |
| Purchasing and approved suppliers | 210 | 10.9% |
| Field consulting | 206 | 10.7% |
| Legal support | 68 | 3.5% |
By segmentshare of the networks read in each segment; cells with fewer than 5 networks suppressed
| Segment | Networks read | No experience required | Territorial exclusivity | Setup time | Require participation in operations | Cite training |
|---|---|---|---|---|---|---|
| Gyms and sports | 77 | 6.5% | fewer than 5 | 6.5% | fewer than 5 | 55.8% |
| Food | 482 | 8.1% | 4.6% | 7.9% | 1.2% | 56.0% |
| Food, retail and distribution | 117 | 7.7% | 5.1% | 11.1% | fewer than 5 | 59.0% |
| Education | 112 | 7.1% | 8.9% | fewer than 5 | fewer than 5 | 58.9% |
| Fashion and accessories | 172 | 8.7% | 5.2% | 8.1% | fewer than 5 | 50.6% |
| Health, beauty and wellness | 307 | 6.2% | 4.2% | 5.5% | fewer than 5 | 59.6% |
| Services and other businesses | 632 | 12.3% | 10.3% | 5.9% | 2.4% | 62.3% |
| Tourism and hospitality | 30 | 16.7% | fewer than 5 | fewer than 5 | fewer than 5 | 46.7% |
Of the 1,929 networks in the universe with a franchise page read from October 30 to November 8, 2026, 178 (9.2%) declare on their own page that no prior experience in the industry is required, and 34 (1.8%) say that they do not require formal education in the field. Candidate profile requirements, such as management experience, residence in the municipality, formal education or own funds, appear on 45 pages (2.3%), not counting those that only recommend them. Territorial exclusivity is declared by 129 networks (6.7%), 20 of them under conditions such as city size, a specific model or meeting targets, and 8 networks state that they do not grant it.
As for the operating model, 32 networks (1.7%) require the franchisee or a partner to take part in running the unit, 6 of them expressly requiring full-time dedication, while 26 accept a unit run by a hired manager or team. A minimum population for the municipality appears as a condition on 15 pages, with a median of 80,000 inhabitants, and another 13 indicate a preferred size, an expansion focus or a reference size, without making it a condition.
The setup time is reported by 126 networks (6.5%). Counted from the signing of the contract, in 36 networks, it has a median of 90 days, with half between 82 and 120 days. Among the support items offered to the franchisee, training is the most cited, by 58.4% of the networks. The items read consistently across the batches also include site selection and market study (25.5%), management system (17.8%) and purchasing and approved suppliers (10.9%), and marketing is cited frequently, with no published share, because the count varied between reading batches.
How we calculate
We read the text of the franchise pages already collected by the observatory in the offer census, without querying the websites again, and recorded for each network what the page declares about the minimum population of the municipality, territorial exclusivity, operating model, setup time and candidate profile, what it says it does not require and the support items it offers, always with the literal excerpt and the page address. Each excerpt was checked as a copy of the text read, and excerpts on third-party portals were left out. The reading was done in three batches, alphabetical slices of the universe, and in a fourth batch with the networks that joined or obtained text in this round, and the vocabulary was unified afterward.
Doubtful cases were decided conservatively. A sales pitch such as "secure exclusivity in the region" counts as declared exclusivity, the case of 17 networks; exclusivity limited to some of the cities, models or cases counts as conditional; an operating model that could only be inferred from the text remains unclassified; an item in a list of desired profile traits or a phrase about passive income does not count as an operating requirement; an investor accepted only with an operating partner counts as an operating requirement; and a population floor expressed as a preference, an expansion focus or a recommendation is kept separate from the required floor. An excerpt from a blog post, an article or an old page of the website is left out, unless the franchise page carries the same text. In the population table, the floor of a single model, when another model of the network has no floor, is also kept separate.
The shares use as their denominator the 1,929 networks with a page read and examined, and not only those that address the topic. The 2 networks whose page was read but did not go through this reading are left out of the denominator, which is why the total differs from the offer transparency and formats indicators, and the share among those networks may differ. The time is the upper end of the reported range, in calendar days, with business days converted at a ratio of seven to five, and the statistics are broken down by the starting point from which the network counts. This is the setup time of the unit, and not the term of the contract, which is covered in the contract term and currency indicator. A support item only has a published share when it was searched for in all readings and its frequency does not differ between the three alphabetical batches beyond chance, according to a chi-square test at the 1% level. The batch of new networks, smaller and of different composition, is included in the shares and left out of the test. We publish cells with 5 or more networks, without network names.
What this figure does not show
- The information is declared by each network itself on its franchise page, read from October 30 to November 8, 2026, has not been verified by the observatory and may change without notice. The binding conditions are set out in the disclosure document (Circular de Oferta de Franquia) and in the contract.
- The absence of a mention does not equal the absence of the requirement. A network that does not declare exclusivity may grant it in the contract, and a network that does not mention experience may require it during selection.
- The support items were identified with a controlled vocabulary and checked by sampling during the reading, and some of them may have been assigned in error. The count records what the page names, without assessing the service provided. Marketing and customer acquisition, architectural design, opening support and the operations manual also appear frequently, but their count varied between the alphabetical batches beyond chance, and the share is not published. Setup and construction support, financial support and financial management support, staff recruitment, and credit and financing were not searched for in all batches and also have no published share.
- Networks from the same family of brands, under the same franchisor, are counted once each and sometimes repeat the same text. There are 157 such networks in 57 groups. Counting each family once, the share that declares that no experience is required goes from 9.2% to 9.7%, and the share that declares territorial exclusivity, from 6.7% to 6.9%. In the other declarations, the difference is also below one percentage point.
- The share that declares that no experience is required varied across the three alphabetical reading batches, from 7.3% to 12.1%, and the count may be below the actual figure in the batch with the lowest share.
- The reported time is generally a typical or maximum value, and the starting point from which the network counts varies.
- Text presented only in an image, a video or a document that was not read is not counted.
Frequently asked questions
Is experience required to open a franchise?
In a reading of the franchise pages of 1,929 networks, from October 30 to November 8, 2026, 178 (9.2%) declare that no prior experience in the industry is required, and 17 list experience in management, sales or the sector among the candidate requirements. The others do not address the topic on the page, and the requirement may appear in the candidate selection process or in the disclosure document (Circular de Oferta de Franquia).
How long does it take to open a franchise?
Among the 36 networks that report on their own website a setup time counted from the signing of the contract, the median is 90 days, with half between 82 and 120 days, on pages read from October 30 to November 8, 2026. The time is declared by the network and varies with the location, the construction work and the model.
Do franchises offer territorial exclusivity?
Of the 1,929 networks with a franchise page read from October 30 to November 8, 2026, 129 (6.7%) declare territorial exclusivity, 20 of them under conditions, and 8 state that they do not grant it. The territory clause is set out in the contract and in the disclosure document (Circular de Oferta de Franquia), and most pages do not address the topic.
What is the minimum population to open a franchise?
In a reading of franchise pages, 15 networks declare on their own website a minimum municipal population as a condition, with a median of 80,000 inhabitants and half between 55,000 and 150,000, on pages read from October 30 to November 8, 2026. Most networks do not publish this criterion.
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Rules and transparencyOther indicators in the same group
Maintained by Marktech, which serves franchise networks and franchises. The brands cited belong to their owners and are mentioned here only to identify the network the data refers to.