Rules and transparency
45.7% of the 1,931 networks with a page read publish the investment, 17.8% the royalties and 3.0% the contract term
Share of the 1,931 networks with a page read that publish the initial investment, as read on November 8, 2026
See the full table (8 rows)
| Segment | Networks read | Initial investment | Franchise fee | Royalties | Advertising fund | Contract term | Minimum area |
|---|---|---|---|---|---|---|---|
| Gyms and sports | 77 | 35.1% | 18.2% | 16.9% | 13.0% | 3.9% | 20.8% |
| Food | 484 | 54.1% | 17.6% | 21.9% | 18.4% | 3.1% | 25.8% |
| Food, retail and distribution | 117 | 57.3% | 14.5% | 16.2% | 13.7% | 4.3% | 26.5% |
| Education | 112 | 49.1% | 16.1% | 23.2% | 13.4% | 1.8% | 15.2% |
| Fashion and accessories | 172 | 47.7% | 35.5% | 27.9% | 22.1% | 3.5% | 33.7% |
| Health, beauty and wellness | 307 | 46.6% | 17.3% | 13.0% | 12.4% | 2.0% | 16.9% |
| Services and other businesses | 632 | 37.7% | 16.0% | 13.6% | 9.3% | 3.0% | 11.6% |
| Tourism and hospitality | 30 | 30.0% | 23.3% | 20.0% | 13.3% | 3.3% | 6.7% |
By network sizeActive CNPJs attributed to the network in the database for October 2026, which are not equivalent to units
| Size | Networks read | Initial investment | Franchise fee | Royalties | Advertising fund | Contract term | Minimum area |
|---|---|---|---|---|---|---|---|
| Up to 9 active CNPJs | 911 | 39.7% | 17.6% | 16.6% | 13.5% | 2.9% | 14.3% |
| 10 to 49 active CNPJs | 674 | 49.9% | 19.1% | 19.4% | 13.8% | 3.3% | 23.7% |
| 50 to 199 active CNPJs | 287 | 51.2% | 17.4% | 17.1% | 16.0% | 2.4% | 23.7% |
| 200 or more active CNPJs | 56 | 64.3% | 26.8% | 21.4% | 10.7% | 3.6% | 26.8% |
Reading status of the networks in the universeonly networks with a page read enter the denominator
| Status | Networks | In the denominator |
|---|---|---|
| Page read, with or without commercial conditions | 1,931 | yes |
| Blocked by robots.txt | 104 | no |
| No usable text | 16 | no |
| No server response | 51 | no |
| Only the home page responded | 47 | no |
| Discarded in the review | 6 | no |
The Franchise Law (in Portuguese) requires the disclosure document (Circular de Oferta de Franquia) to be delivered to the candidate and does not oblige the network to publish commercial conditions on its website, so publishing is each franchisor's choice and the absence of an item on the page does not indicate any irregularity. To measure this choice, we read the franchise page of the networks in the universe on November 8, 2026. Of the 1,931 with a page read, 45.7% publish the initial investment, 18.4% the franchise fee, 17.8% the royalties, 13.9% the advertising fund, 19.4% the minimum area and 3.0% the contract term.
Among the pages read, 44.5% contain none of the six items, 17.3% contain three or more and 6 contain all six. Publication of the investment ranges from 30.0% in tourism and hospitality to 57.3% in food, retail and distribution, and, by size, it is 39.7% in networks with up to 9 active CNPJs (Brazilian company registry) and 64.3% in networks with 200 or more active CNPJs.
The denominator contains only the networks whose page was actually read. Of the 2,155 networks in the universe, 1,931 had their page read and remained in the denominator, and 104 were removed because they are blocked by robots.txt, of which 101 bar AI agents by name, along with 16 with no usable text, 51 with no server response, 47 in which only the home page responded and 6 discarded in the review because of values on a third-party domain or spam.
How we calculate
Each network's franchise page was read in compliance with robots.txt, one request at a time per domain, and blocks or errors are recorded with no attempt to circumvent them. An item counts as published when there is a value with a literal excerpt, and the excerpt must be in the text read, a rule that removed 1 items from these six fields. Exemptions and fixed amounts count as publication of the item. A page with fewer than 1,000 characters counts as having no text. When no line of the text read contains a commercial condition term, the case of 0 networks, the page stays in the denominator as non-publication, and when only the home page responded, the network leaves the denominator if there is no value. Size is the count of active CNPJs attributed to the network in the database for October 2026, with the caveats of namesakes and of units under another trade name. We publish cells with five or more networks, with no ranking of networks.
What this figure does not show
- The values are declared by the networks themselves, read on November 8, 2026, are not verified by the observatory and do not have a uniform composition, since each network includes different items. They generally refer to the smallest model offered, and the binding document is the disclosure document (Circular de Oferta de Franquia), delivered to the candidate.
- The reading covers the page text and not a value published only in an image, in a PDF or behind a form, so the share is a floor for actual publication.
- Networks that bar reading through robots.txt, 104 in this round, may behave differently from the others, and their absence is a limitation of the sample.
- The presence of an item says nothing about its accuracy or how current it is, and its absence does not indicate that the information is withheld from the candidate, who receives it in the disclosure document.
- The count of CNPJs by trade name is not equivalent to the number of units, and the size band is approximate.
Frequently asked questions
How many franchise networks publish the investment amount on their website?
Of the 1,931 networks with a franchise page read on November 8, 2026, 45.7% publish the initial investment. Networks blocked by robots.txt or without readable text are not included in the count.
Is a franchise required to disclose the investment amount on its website?
No. The Franchise Law requires the disclosure document (Circular de Oferta de Franquia) to be delivered to the candidate, and that is the binding document. Publication on the website is the network's choice, and the absence of the value on the page does not indicate any irregularity.
How many franchises disclose royalties and contract term?
Among networks with a page read, 17.8% publish royalties, 13.9% the advertising fund and 3.0% the contract term, as read on November 8, 2026.
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Maintained by Marktech, which serves franchise networks and franchises. The brands cited belong to their owners and are mentioned here only to identify the network the data refers to.