What the sector pays
Royalty declared by the networks on their websites has a median of 5.25% of gross revenue, and 16.2% of networks that report the item declare an exemption
Median declared royalty on gross revenue, in 91 networks, as read on November 8, 2026
See the full table (9 rows)
| Item and calculation base | Networks | First quartile | Median | Third quartile |
|---|---|---|---|---|
| Royalties, gross revenue | 91 | 5% | 5.25% | 6% |
| Royalties, unspecified revenue | 31 | 5% | 5% | 7.5% |
| Royalties, purchases or product cost | 34 | 5% | 10% | 14.25% |
| Royalties, base not stated | 85 | 5% | 5% | 6% |
| Advertising fund, gross revenue | 55 | 1.5% | 2% | 2% |
| Advertising fund, unspecified revenue | 23 | 1% | 1.5% | 2% |
| Advertising fund, purchases or product cost | 19 | 2% | 4% | 4.5% |
| Advertising fund, base not stated | 81 | 1.5% | 2% | 2% |
| Contracts at INPI, royalties on sales or gross receipts, excluding hospitality | 573 filings | 5% | 5.5% | 6% |
Royalties by segmentnetworks that report the item, without adding calculation bases together
| Segment | Networks | Exemption | Fixed amount | Percentage | On purchases | Median on gross revenue |
|---|---|---|---|---|---|---|
| Gyms and sports | 13 | 0.0% | 7.7% | 92.3% | 0.0% | 8% |
| Food | 106 | 14.2% | 10.4% | 75.5% | 4.7% | 5% |
| Food, retail and distribution | 19 | 21.1% | 5.3% | 73.7% | 10.5% | 5% |
| Education | 27 | 40.7% | 11.1% | 48.1% | 0.0% | fewer than 5 |
| Fashion and accessories | 47 | 19.1% | 2.1% | 78.7% | 48.9% | 6% |
| Health, beauty and wellness | 41 | 4.9% | 12.2% | 82.9% | 2.4% | 6% |
| Services and other businesses | 86 | 17.4% | 27.9% | 54.7% | 3.5% | 5.5% |
| Tourism and hospitality | 6 | 0.0% | 33.3% | 66.7% | 0.0% | fewer than 5 |
Royalties appear on the franchise page of 17.9% of the 1,931 networks read on November 8, 2026, and the advertising fund on 13.9%, always as a statement by the network itself. Since percentages on different bases cannot be added together, each median stays within a single named base. On gross revenue, the median is 5.25%, with the first quartile at 5% and the third quartile at 6%, in 91 networks. The advertising fund is reported by 269 networks, of which 23.4% declare an exemption and 10.0% a fixed amount, and its median on gross revenue is 2%, in 55 networks. The counts include the networks whose page carries a date before 2024, which the indicator of conditions by category leaves out, and are therefore larger than those of that indicator.
Of the 346 networks that report royalties, 69.9% declare a percentage, 16.2% an exemption and 13.9% a fixed amount, the latter with a median of R$ 995 per month. An exemption does not mean that the franchisor receives no remuneration, because it may embed a margin on the products the franchisor supplies, and the website does not allow that margin to be separated. By segment, the share of exemptions reaches 40.7% in education, and in fashion and accessories 48.9% of the networks declare a royalty on purchases, a base that remunerates the franchisor for the volume purchased and not for the franchisee's revenue.
In the contracts recorded at INPI (the national industrial property institute), the median published in the indicator of royalties in contracts is 5.5% on sales or gross receipts, with quartiles of 5% and 6% in 573 filings from 43 networks, excluding hospitality, a distinct population concentrated in foreign franchisors. The network-by-network comparison is not published, because only one network appears in both databases with a comparable percentage, below the minimum of five networks, so the comparison holds only between distributions of different populations.
How we calculate
We read the type, the percentage and the calculation base in the royalty item and in the advertising fund item of each network's page, with the literal excerpt and URL, on November 8, 2026. When there is a range, the highest percentage applies, following the rule of the INPI series, and with the lowest the median on gross revenue would be 5.25%. The bases were grouped into four sets, gross revenue, unspecified revenue, purchases or product cost, and base not stated, and the sets are never added together. One network with an atypical percentage on purchases is left out of the medians. Exemptions and fixed amounts are counted separately and do not enter the medians as zero. We publish cells with five or more networks. Of the 2,155 networks in the universe, 1,931 had their page read and remained in the denominator, and 104 were removed because they are blocked by robots.txt, of which 101 bar AI agents by name, along with 16 with no usable text, 51 with no server response, 47 in which only the home page responded and 6 discarded in the review because of values on a third-party domain or spam. From INPI we use the published aggregate and, for the network-by-network comparison, the percentage in the first certificate of each filing on sales or gross receipts, excluding master franchises, matched by brand name.
What this figure does not show
- The values are declared by the networks themselves, read on November 8, 2026, are not verified by the observatory and do not have a uniform composition, since each network includes different items. They generally refer to the smallest model offered, and the binding document is the disclosure document (Circular de Oferta de Franquia), delivered to the candidate.
- An exemption may embed a margin on products, and a royalty on purchases and a royalty on revenue remunerate on different bases, so the percentages do not measure the franchisee's total cost.
- 85 networks publish a percentage without stating the base, and therefore form a separate group, outside the median on gross revenue.
- Websites and contracts describe different populations, since registration at INPI is optional and concentrated in foreign franchisors, and the difference between the medians does not indicate a divergence between what a network declares and what it contracts.
- Percentage and exemption apply to the model the page describes, and percentages tiered by time or by revenue are represented by the highest value.
Frequently asked questions
What royalty percentage do franchises declare?
In the 91 networks that declare a percentage on gross revenue on their own website, the median is 5.25%, with half between 5% and 6%, as read on November 8, 2026. In franchise contracts recorded at INPI (the national industrial property institute), on sales or gross receipts, the median is 5.5%.
Are there franchises without royalties?
Among the 346 networks that report the item on their website, 16.2% declare a royalty exemption. The exemption may embed a margin on the products supplied by the franchisor, and the binding document is the disclosure document (Circular de Oferta de Franquia).
What is the advertising fee for franchises?
The advertising fund declared by the networks on gross revenue has a median of 2%, in 55 networks, and 23.4% of the 269 networks that report the item declare an exemption.
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What the sector paysOther indicators in the same group
Maintained by Marktech, which serves franchise networks and franchises. The brands cited belong to their owners and are mentioned here only to identify the network the data refers to.