Size and presence
50.1% of networks offer a format beyond the store, as declared by the networks, with kiosks at 17.0% and home-based at 14.6%
Share of the 1,044 networks with a declared format that offer one beyond the store, as read on November 8, 2026
See the full table (8 rows)
| Segment | Networks | Store | Kiosk | Home-based | Container | Self-service |
|---|---|---|---|---|---|---|
| Gyms and sports | 15 | 86.7% | 0.0% | 20.0% | 6.7% | 0.0% |
| Food | 311 | 92.9% | 35.4% | 1.0% | 16.1% | 2.3% |
| Food, retail and distribution | 92 | 56.5% | 22.8% | 6.5% | 10.9% | 35.9% |
| Education | 22 | 54.5% | 0.0% | 22.7% | 0.0% | 0.0% |
| Fashion and accessories | 132 | 97.7% | 11.4% | 0.0% | 2.3% | 0.8% |
| Health, beauty and wellness | 134 | 91.0% | 9.0% | 9.0% | 0.7% | 0.0% |
| Services and other businesses | 326 | 50.9% | 5.8% | 35.6% | 3.4% | 12.6% |
| Tourism and hospitality | 12 | 50.0% | 0.0% | 58.3% | 8.3% | 0.0% |
Lowest declared investment by formatmedian, formats with 5 or more networks, in order of value
| Format | Networks | First quartile | Median | Third quartile |
|---|---|---|---|---|
| Online | 5 | R$ 15,000 | R$ 15,000 | R$ 25,000 |
| Home-based | 45 | R$ 18,000 | R$ 35,000 | R$ 45,000 |
| Microfranchise, term used by the network | 16 | R$ 43,748 | R$ 63,450 | R$ 101,147 |
| Self-service | 39 | R$ 52,500 | R$ 80,000 | R$ 130,500 |
| Office | 19 | R$ 44,950 | R$ 80,000 | R$ 115,000 |
| Mobile unit | 15 | R$ 75,000 | R$ 140,000 | R$ 170,000 |
| Kiosk | 100 | R$ 120,000 | R$ 150,000 | R$ 204,250 |
| Container | 39 | R$ 126,500 | R$ 170,000 | R$ 250,000 |
| Dark kitchen | 8 | R$ 105,000 | R$ 204,500 | R$ 242,500 |
| Store | 434 | R$ 169,250 | R$ 250,000 | R$ 389,750 |
Investment by format and segmentcells with 5 or more networks, in alphabetical order
| Segment | Format | Networks | First quartile | Median | Third quartile |
|---|---|---|---|---|---|
| Gyms and sports | Store | 8 | R$ 546,000 | R$ 700,000 | R$ 825,000 |
| Food | Container | 28 | R$ 147,500 | R$ 175,000 | R$ 233,250 |
| Food | Dark kitchen | 8 | R$ 105,000 | R$ 204,500 | R$ 242,500 |
| Food | Store | 176 | R$ 187,250 | R$ 250,000 | R$ 400,000 |
| Food | Mobile unit | 10 | R$ 110,750 | R$ 142,500 | R$ 180,000 |
| Food | Kiosk | 61 | R$ 135,000 | R$ 179,000 | R$ 254,000 |
| Food, retail and distribution | Self-service | 14 | R$ 44,000 | R$ 56,500 | R$ 63,750 |
| Food, retail and distribution | Store | 31 | R$ 157,500 | R$ 236,000 | R$ 360,000 |
| Food, retail and distribution | Kiosk | 13 | R$ 131,800 | R$ 150,000 | R$ 180,000 |
| Fashion and accessories | Store | 72 | R$ 199,750 | R$ 300,000 | R$ 449,250 |
| Fashion and accessories | Kiosk | 10 | R$ 120,000 | R$ 129,995 | R$ 180,000 |
| Health, beauty and wellness | Store | 71 | R$ 176,500 | R$ 250,000 | R$ 350,000 |
| Health, beauty and wellness | Kiosk | 7 | R$ 122,500 | R$ 134,000 | R$ 143,500 |
| Services and other businesses | Self-service | 21 | R$ 80,000 | R$ 120,000 | R$ 149,000 |
| Services and other businesses | Container | 6 | R$ 104,750 | R$ 184,500 | R$ 265,000 |
| Services and other businesses | Office | 18 | R$ 44,925 | R$ 72,500 | R$ 99,750 |
| Services and other businesses | Home-based | 38 | R$ 18,750 | R$ 35,000 | R$ 45,750 |
| Services and other businesses | Store | 73 | R$ 124,000 | R$ 199,000 | R$ 299,000 |
| Services and other businesses | Microfranchise, term used by the network | 7 | R$ 44,995 | R$ 56,900 | R$ 85,432 |
| Services and other businesses | Kiosk | 9 | R$ 119,000 | R$ 150,000 | R$ 150,000 |
The franchise page of 1,044 of the 1,931 networks read on November 8, 2026 declares at least one operating format. The store appears in 75.6% of them, and 49.9% offer only that format, while 50.1% declare some other format, with kiosks at 17.0%, home-based at 14.6%, self-service at 7.9%, container at 7.4% and office at 5.5%. The term microfranchise is used by 5.4% of the networks, always as the network's own choice of terminology.
Taking the lowest value declared for each format, the median ranges from R$ 15,000 for online, with 5 networks, to R$ 250,000 for the store, with 434. Comparison within the same network reduces the composition effect, and, at the median of the ratio between the two values, in 78 networks with a kiosk and a store, the kiosk corresponds to 68.1% of the store value, in 27 networks with a container and a store, the container corresponds to 84.0% of the store value, and in 7 networks with a mobile unit and a store, the mobile unit corresponds to 48.3% of the store value.
How we calculate
The formats are those the page declares, from a closed list, and the share uses as its denominator the networks with at least one declared format, since a network may have several. For investment, we classified by name each model with a value, excluding master franchises and brand conversions, and checked the value in the text read. Of the 1,004 models with a value, 468 have a name with no format, such as premium or express, and are not included in the subset, and 7 were removed because the value was not found again in the text. A network with a single declared format and no named model enters with its floor, and the floor of a network with several formats is never attributed to all of them. Atypical floors removed in the investment review are left out, 23 in this round. We publish cells with five or more networks, in order of value or in alphabetical order.
What this figure does not show
- The values are declared by the networks themselves, read on November 8, 2026, are not verified by the observatory and do not have a uniform composition, since each network includes different items. They generally refer to the smallest model offered, and the binding document is the disclosure document (Circular de Oferta de Franquia), delivered to the candidate.
- The format is the name the network uses. A kiosk of one network and a kiosk of another may differ in size, staff and scope, and the same applies to home-based and microfranchise.
- The medians by format combine different networks and also reflect the segment of each one, so the difference between formats does not measure the effect of the format on the value.
- No format is presented as preferable, and the indicator does not address operating results.
- The reading depends on the page text, and a format mentioned only in an image is not counted.
Frequently asked questions
What are the most common franchise formats in Brazil?
Among the 1,044 networks that state a format on their own page, the store appears in 75.6%, the kiosk in 17.0% and home-based in 14.6%, as read on November 8, 2026. 50.1% offer some format beyond the store.
What is the investment for a kiosk franchise?
The median of the lowest value declared for the format is R$ 150,000, in 100 networks, with half between R$ 120,000 and R$ 204,250. The figure is declared by the networks, without a uniform composition, and the binding document is the disclosure document (Circular de Oferta de Franquia).
What is the investment for a home-based franchise?
The median of the lowest value declared for the format is R$ 35,000, in 45 networks, with half between R$ 18,000 and R$ 45,000. The figure is declared by the networks, as read on November 8, 2026, and the binding document is the disclosure document (Circular de Oferta de Franquia).
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Size and presenceOther indicators in the same group
Maintained by Marktech, which serves franchise networks and franchises. The brands cited belong to their owners and are mentioned here only to identify the network the data refers to.